Types of funnel reports
Whether you're interested in automated reporting or a custom sales funnel report, familiarizing yourself with the most common types of funnel reports is essential.
Before calculating your marketing spend or creating new marketing strategies involving funnels, learn more about both inbound and outbound marketing. Understanding the differences between inbound and outbound marketing can help you obtain qualified marketing leads in any market or industry.
Inbound marketing includes utilizing various forms of content to attract interested users to your website or online store. This can include infographics, long-form content, videos, and social media posts.
This type of marketing focuses on building a brand using digital content across multiple platforms. It's much less invasive than outbound marketing and can provide informative and educational content to your audience.
Additionally, inbound marketing can be quantified and measured over time, providing insight into your audience for further optimization in future campaigns.
On the other hand, outbound marketing is considered much more aggressive than inbound marketing. With outbound marketing, marketers maximize their reach with digital ads, events, direct mail, cold-calling, billboards, and broadcast advertisements.
Outbound marketing is extremely useful, as it lets you cast a wide net and learn about sales prospecting and your potential customers. This form of marketing is beneficial for promoting brand awareness and can help you obtain immediate results with the right campaign.
Ways to use a funnel report
Whether your goal is to increase website traffic, boost sales, or gain insight into your customer acquisition cost, you can learn plenty of valuable information with funnel reports.
Here are a few ways to use a funnel report:
- Top Paths. Monitor and track the top conversion paths in your customer journey. Discover which channels helped draw traffic and leads.
- Time. Determine how long it takes for a user to convert to a customer using an in-depth sales funnel report. Knowing the time required to acquire a customer can help calculate your customer acquisition cost, marketing qualified lead, and the lifetime value of your customers.
- Assisted conversions. Learn about the marketing channels responsible for generating leads, website visitors, or sales.
- Path details. Spend time tracking how many times a visitor accesses your website before making a purchase.
- Comparison tools. If you have created more than one sales funnel, you can compare top conversion marketing paths and paths that assisted in generating leads. This will help you learn more about your customers' behavior throughout their journey on your website or brand.