The entry mechanism refers to how customers can enter to win your holiday giveaway and can directly impact submissions and overall engagement. If your entry requirements and instructions are unclear, your followers won't want to enter your giveaway.
Instead, consider user-friendly entry mechanisms to entice participation and spread the word. If you're using social media to promote your giveaways this year, you can ask entrants to like, share, and tag friends, increasing your maximum exposure.
To make entering your giveaway as simple as possible, avoid time-consuming requirements. Instead, use social media platforms that offer a more convenient experience. Include eye-catching visuals and clear instructions that comply with your chosen platform's guidelines. You should also add information about how you choose winners and when the lucky winner is chosen.
Here's an example of instructions you can provide to help participants enter your giveaway:
- Follow us on Instagram
- Create a holiday-themed post
- Use the hashtag #BusinessNameHolidayGiveaway and tag us!
- Tag three friends in the comments to encourage them to join in the fun.
Your entry information should also provide any additional terms and conditions, such as the start and end dates, when the lucky winner is announced and how, and what they'll receive. You can also set specific rules, such as only allowing one entry or specifying a physical location. For instance, you may only allow individuals over a certain age or residing within a certain territory.
Leverage personalization and exclusivity
Offering customized giveaways based on customer preferences makes it more exciting for them. You can offer prizes they want, including free products, discounts, or gift cards. Personalizing your holiday giveaway allows you to build a more meaningful relationship with your audience.
Addressing participants by their names, offering prices that align with their preferences and interests, and making the prizes products they've shown interest in can add a more personal touch.
Personalization can increase engagement and overall participation. However, you can also implement the element of exclusivity in giveaways to entice your followers to become participants. Offering seasonal prizes or items they can't get any other time of year will make them more inclined to enter your giveaway.
You can also offer exclusive sweepstakes to your most loyal shoppers. Instead of blasting your holiday contest on social media, you can create a campaign designed solely for email subscribers. Then, you can encourage participation by making one of the entry requirements to sign up for your email communications.