Skip to main content

Hey there! Free trials are available for Standard and Essentials plans. Start for free today.

Holiday Giveaway Ideas to Delight Your Customers

Discover effective holiday giveaway tips to delight your customers and boost brand loyalty. Increase engagement and sales with these strategic ideas.

Consumers might not know it, but retailers begin preparing for the holiday peak season as early as July. The holiday season is highly competitive, bringing significant sales and customer activity, unlike any other time of year.

To capitalize on this opportunity, retailers ensure a successful season many months in advance. Right now, you should be increasing your brand awareness to ensure consumers know they can shop with you for the holidays. In addition, you should have a plan for increasing engagement and sales during the holidays.

One way to engage customers is to prepare for a holiday giveaway. Giveaways boost brand awareness, engage customers, and foster better experiences during the holiday season. By offering free products, discounts, and experiences, you can enhance brand loyalty and attract new customers while showcasing your products or services.

But how do you create the perfect holiday giveaway to make people want to be a part of it? Keep reading for tips on how to make your holiday giveaway stand out.

Identifying your customers' preferences and interests can make your holiday giveaways stand out this year and beyond. While you might have many giveaway ideas, consider those most meaningful to your customers.

You can choose simple holiday giveaway ideas like free products or discounts to promote brand awareness. However, you can also choose giveaway ideas that are more meaningful to customers and put them in the holiday spirit, such as giving to a charity.

If you're unsure of the type of holiday giveaway ideas to choose, you can conduct surveys and perform market research to gather insights and learn more about your target market.

Set clear goals and objectives

All holiday marketing campaigns should have clear goals. Always define the purpose of your campaign as you would for any other giveaway that doesn't have a holiday theme. Your Thanksgiving sweepstakes might be an attempt to build brand awareness during a time when most people are shopping for gifts.

Brand awareness, conversions, lead generation, and sales are common goals and objectives for holiday giveaways because they align goals with your overall business objectives. So whether you're offering free gifts or discounts for your lucky winner, your holiday season giveaway can spread cheer while supporting the business.

These goals and objectives should guide the direction of the campaign. By having clear goals, you can tailor your messaging and giveaway accordingly. Having clear goals also makes it easier to measure the effectiveness of your campaign once it's finished while helping you allocate your resources.

To create a strong holiday giveaway, you must set aside a budget and put time into planning and executing it. Understanding your objectives ensures you have the necessary direction that can help make your giveaway idea a success.

kale green cover of This Holiday, It’s Personal Mailchimp report

Personalize marketing to maximize sales this holiday

We commissioned a survey with Edelman DXI and analyzed Mailchimp platform data to understand what kinds of personalization tactics drive the biggest impact.

Create compelling promotion strategies

People need to know it exists for your holiday giveaways to get entries. You can use social media platforms to increase your reach and engage with your audience. These platforms simplify the process of making holiday-themed contests, polls, and challenges to generate excitement.

You can also partner with influencers for added exposure and to help spread the word about promotions, deals, products, and giveaways.

In addition, you can use other marketing tactics, such as email marketing campaigns, to build awareness of your holiday giveaways.

Regardless of how you promote your holiday giveaway, it should be a cohesive, consistent experience across channels. You can also use these promotional strategies to generate excitement by teasing upcoming giveaways and engaging with your customers.

Always make sure to provide detailed information about how your giveaway works. Your audience needs to know the entry rules, such as requirements, how to enter, and deadlines. You should also provide information about when the winner will be chosen and how the lucky winners can find out if they've won.

In addition, you should create follow-up campaigns reminding your customers about the giveaway. Consider sending an email blast or reposting your giveaway on social media to garner as much attention as possible.

The entry mechanism refers to how customers can enter to win your holiday giveaway and can directly impact submissions and overall engagement. If your entry requirements and instructions are unclear, your followers won't want to enter your giveaway.

Instead, consider user-friendly entry mechanisms to entice participation and spread the word. If you're using social media to promote your giveaways this year, you can ask entrants to like, share, and tag friends, increasing your maximum exposure.

To make entering your giveaway as simple as possible, avoid time-consuming requirements. Instead, use social media platforms that offer a more convenient experience. Include eye-catching visuals and clear instructions that comply with your chosen platform's guidelines. You should also add information about how you choose winners and when the lucky winner is chosen.

Here's an example of instructions you can provide to help participants enter your giveaway:

  1. Follow us on Instagram
  2. Create a holiday-themed post
  3. Use the hashtag #BusinessNameHolidayGiveaway and tag us!
  4. Tag three friends in the comments to encourage them to join in the fun.

Your entry information should also provide any additional terms and conditions, such as the start and end dates, when the lucky winner is announced and how, and what they'll receive. You can also set specific rules, such as only allowing one entry or specifying a physical location. For instance, you may only allow individuals over a certain age or residing within a certain territory.

Leverage personalization and exclusivity

Offering customized giveaways based on customer preferences makes it more exciting for them. You can offer prizes they want, including free products, discounts, or gift cards. Personalizing your holiday giveaway allows you to build a more meaningful relationship with your audience.

Addressing participants by their names, offering prices that align with their preferences and interests, and making the prizes products they've shown interest in can add a more personal touch.

Personalization can increase engagement and overall participation. However, you can also implement the element of exclusivity in giveaways to entice your followers to become participants. Offering seasonal prizes or items they can't get any other time of year will make them more inclined to enter your giveaway.

You can also offer exclusive sweepstakes to your most loyal shoppers. Instead of blasting your holiday contest on social media, you can create a campaign designed solely for email subscribers. Then, you can encourage participation by making one of the entry requirements to sign up for your email communications.

Tracking the results of your holiday giveaways can help you understand their effectiveness in reaching your business goals. Earlier, you set clear goals. Once the contest is over, you can determine whether you achieved those goals while identifying areas of improvement for next year.

You should always use analytics tools to measure campaign success. Social media platforms allow you to measure your campaigns, but you should never keep that data siloed, especially if you use other promotional tactics like email marketing or digital advertising. Instead, you should measure the effectiveness of each channel and compare them to determine the best place for giveaways.

You can also use tracking links for each channel to monitor the source of traffic on your website. Then, analyze your website traffic to determine how many visits the sweepstakes generated, which pages they visited, and if they made a purchase.

Holiday giveaways can help you generate brand awareness but not necessarily sales. It's possible many of the participants didn't ever end up on your website unless the campaign was hosted there. However, these campaigns can also encourage your target audience to learn more about your brand and its products and services.

Therefore, you should monitor the number of contest participants that converted into paying customers to assess the campaign's overall impact on sales. This is especially crucial if one of your goals is to increase sales.

You can also measure social media reach if you host a social media giveaway on a particular channel. This information tells you how far your giveaway went and how many people saw it, allowing you to measure the campaign's conversion rate by comparing its reach to actual entries.

Once you've measured the success of your campaign, you can gather customer feedback and adjust your strategies as needed. Consider sending out an email survey asking participants what they liked or didn't like about the giveaway.

Then, you can apply this knowledge to next year's holiday sweepstakes to identify more successful strategies.

Deliver memorable customer experience

Holiday giveaways allow businesses to engage with their audiences and get into the holiday spirit. Creating a memorable and successful campaign by setting clear objectives, using personalization, and tracking the results can enhance engagement and allow you to refine your strategy for next year.

Manage your holiday campaigns with Mailchimp. Our powerful marketing automation tools allow you to design eye-catching promotional emails and social media campaigns. Then use our analytics tools to track performance and find new ways to encourage participation. Try Mailchimp today to deliver a memorable customer experience this holiday season.

Share This Article