Ideally, you want your giveaway and goal to supplement or support your marketing efforts. For instance, an online giveaway may be beneficial if you want to build anticipation before opening a new brick-and-mortar location.
Outlining your objectives can also help you determine which social channels to use for your giveaway. A few of the most popular options include:
Several social media platforms are available, and you can select more than one for your giveaway. For instance, you can host a Facebook and Instagram giveaway. However, keep in mind that your audience may only be active on some of them.
Another factor you should think about is the length of your giveaway campaign. Most say a couple of weeks is plenty of time for a Facebook or Instagram contest, and some run contests over just a couple of days. Investing in some boosted social media posts typically pays off and results in more entries.
Create contest materials for your Facebook or Instagram giveaway post in advance so you’re efficient with time and consistent with messaging. If you’re partnering with others, you may want to take the lead on creating visuals, email content, posts, and a schedule.
Make sure to get the partnership finalized and scheduled early if you’re considering working with a media partner who can feature your contest on their site or in their newsletter.
Decide the giveaway rules
Be sure your terms and official contest rules are easy to understand, and be clear about what people are opting in to receive from you—weekly newsletters, daily emails, or contest information only.
For example, if your goal is to grow your mailing list and obtain more qualified leads, you may ask giveaway participants to provide their email addresses. Or, if you wish to promote your brand, you can ask people to share your contest post or tag their friends.
Choose a prize
Choose a giveaway prize your target audience will care about, and communicate the value, not just the dollar amount. Maybe it’s something people can’t easily get on their own or something they wouldn’t normally buy for themselves. Ultimately, you want the right people entering the contest—those who are interested in your brand, not just folks who want to cash in.
While you can manage giveaway entries manually, you may struggle to keep track of participants if engagement is high. Consider using an app to help collect and manage entries. An array of social media tools are available to make managing entries easier, so make sure to review each one to determine if it meets your needs.