Before you enable horizontal scrolling on your website, there are a few tips to keep in mind. While horizontal scrolling can be an excellent and valuable mechanism, it's important to know the ins and outs of this approach before creating a slideshow or scroll bar of your own.
Avoid using it on a full web page
Implementing a horizontal scroller shouldn't be done on a full web page. Most users aren't familiar with horizontal scrolling on an entire website. This may trigger confusion or cause visitors to exit immediately, causing your site's bounce rate to skyrocket.
Carefully planning the placement of horizontal scrolling containers is imperative. Ensuring there's adequate white space throughout your website will also help minimize confusion while directing visitors to your site's horizontal scroll bar.
Use visual indicators or alternative browsing solutions
If you want to reduce confusion and improve your website's UX and UI, you can add visual indicators to your scrollable container. Using brightly colored arrows or a separate scroll bar can help direct users, allowing them to comprehend how horizontal scrolling works on your website.
If you have the option to design a horizontal scroll bar for your website, be sure it's aesthetically similar to your site's vertical page navigation. This will help visitors assimilate quickly with the horizontal mechanisms featured on your website, making them less jarring and daunting.
Because horizontal content can be easily missed or overlooked, it's important to make your scroll bars as visible and accessible as possible. This means using custom CSS or styling to allow your horizontal content to stand out and help users learn how to scroll or access information from left to right.
Using larger scroll bars, colored scroll bars, or arrows and other graphics to indicate that horizontal scrolling is available is highly recommended for anyone interested in utilizing this page navigation approach.
Always conduct testing when implementing a scrollable container, inline-block, or any form of horizontal scrolling feature. Testing your horizontal scroller is possible with a traditional scroll wheel, scroll bars, mouse wheel, or trackpad.
It's also advisable to perform testing with real users. Use A/B testing to launch multiple website landing pages and determine if horizontal scrolling works for your target audience. Include a horizontal scroll bar or container on one of the pages while excluding horizontal scrolling from the other.
When executing the perfect website strategy, it's important to consider whether horizontal scrolling is right for you or if you should stick to vertical navigation. If you want a unique way to incorporate storytelling or have numerous categories and topics to showcase on your website, horizontal scrolling might be just what you need.
Whether you choose horizontal or vertical scrolling, use Mailchimp to design a beautiful and professional website within minutes. Our website builder is intuitive and simple, so creating a one-of-a-kind site for your business is easy.