How to advertise on YouTube
Simplicity is one of the biggest benefits when you advertise on YouTube. While creating and running ads on YouTube requires a little bit of work, you don’t have to be a computer expert to publish your ads on YouTube. Here’s a step-by-step guide on how to advertise on YouTube.
Upload your video
The first step to advertising on YouTube is getting your marketing video uploaded to your channel. Once your marketing video has been uploaded, it’s easy to add that video to your ad campaign.
In order to upload a video on YouTube, simply log into your account and click the camcorder icon in the top-right corner. From here, click “Upload Video”, which will take you to the upload window. Simply drag and drop your video file or browse your PC to find it and upload it. Make sure you add a title, description, and tags when you upload your video as well.
Create an ad campaign
Now that you’ve uploaded your video, you can create your ad campaign. If you don’t have a Google Ads account yet, you’ll need to create one. Next, log into your Google Ads account and click on “All Campaigns”. You’ll see a big blue circle with a “+” in the middle — click that to create a new ad campaign.
When you’re creating a new campaign, you’ll see five options: Search, display, shopping, video, and universal app. Select the “Video” option, then select one of the goals based on what you want your ad campaign to achieve.
Configure your ad campaign
Once you’ve created your ad campaign, you need to configure it. You’ll start by choosing a name for your ad campaign and setting your budget. As far as your budget goes, try starting small and increasing your budget with time as you see fit. Next, you’ll need to select the start and end dates for your campaign.
With video ads, you’ll have three choices of networks (places where your ads can appear): YouTube search results, YouTube videos, and YouTube partners. You can also select the language and location for your ad campaign in this section.
Next up, you need to choose a bidding strategy and inventory type. Your bidding strategy determines how ads are paid for, which can affect the overall cost of your ad campaign. Inventory type allows you to select what type of product you’re advertising, that way your product isn’t lumped in with an inappropriate video. Finally, you can exclude specific content from your advertising campaign, such as “sensitive social issues” and “sexually suggestive content”.
Choose your audience
Now that you’ve got an ad campaign, it’s time to choose your audience. You can target various demographics based on age, gender, parental status, and income. You can also use this section to add specific information about the audiences you’re targeting, which is essential for an effective ad campaign.
Choose where to display your ads
Next it’s time to decide where your ads show up. You can choose where your ads are posted based on target keywords, topics, and more. This section also allows you to choose whether your ads appear on YouTube or on YouTube as well as YouTube partner websites.
Pick your video
Since you already uploaded your video, use the search bar to find your marketing video. You can select your video by clicking on it. This will bring you to the final step in the process.
Configure and publish your video
The last step is configuring and publishing your video. Once you select your video, you’ll see the video format as well as URL options. Fill out this information, then click “Save and Continue” and you’re good to go!