I hope all you e-commerce enthusiasts had a wonderful holiday! As promised, I’m here to give you the scoop on the biggest shopping weekend of the year: Black Friday. And be sure to check out our latest Black Friday tips after this read.
Like most small businesses, our Freddie and Co. team spent last week prepping for Black Friday and Cyber Monday. Meg and I knew that with so much retail competition, the weekend’s success would be largely dependent on our promotional offer.
Since we’re giving all the proceeds to charity, we didn’t want to offer any deep discounts that would lessen the donation, but we had to figure out something that was equally compelling. Most of our Freddie and Co. customers are by default Mailchimp customers, so we asked ourselves,