Once you have your customers in your ecosystem, how do you turn them into brand advocates?
Robbie: If, for example, you’re an e-commerce or product-based business who’s selling products online, you could run a photo contest or share customer reviews. You can offer your customers a coupon, a surprise gift, or something like that.
The customers engage because they’re getting something in exchange. These photo contests then become the meat and potatoes of the next social media campaign. And when customers give a good review or post about their product experience or unboxing experience, you can then put that on social media. It’s something you can use to build loyalty.
The other thing that you could start introducing is reward points. Customers can convert purchases or transactions into points that they can redeem in their next orders. It builds loyalty because the customers feel they’ll get more points if they keep buying more.
With a couple of my clients, their email open rates went up when we implemented rewards. You know why? Because people opened the emails just to know their points. So, this strategy kind of gamifies their experience.
It’s all about coming up with techniques and strategies to keep giving customers value in the form of content, which in turn becomes a hook to help increase sales.