The format you write listicles will determine how you structure and present your list items. Various formats exist for listicles and here are a few to consider:
- Countdowns: Lists that rank items from lowest to highest or vice versa.
- Tips: Lists that offer advice or guidance on a specific topic or problem.
- Ideas: Lists that provide inspiration or suggestions for a certain activity or goal.
- Examples: Lists that illustrate a concept or point with concrete cases or scenarios.
The format you choose should match the purpose and tone of your listicle. Format will also affect the number of items you include in your list.
Aim for at least five and no more than 20 items in your list posts. Too few items might make your listicle seem incomplete or uninteresting, while too many items might make your listicle seem overwhelming.
To create truly engaging listicles, you need to gather relevant and reliable information, facts, statistics, examples, quotes, and sources that support your main points. People love to share points that come up in listicles, so you want to make sure you’re giving them the right information.
Evaluate the credibility and accuracy of your sources and cite them properly in your listicle. You might want to dig deeper into the topic, your competitors, and the best SEO practices for your field. You can then incorporate that information into your listicle to make it that much more engaging and authoritative.
If you’re completely lost, you can always look at blog post examplesto see what others do to create popular listicle articles.
Create a catchy title
The title is the first thing potential readers see and it determines whether they will click on your link or not. However, it’s imperative that your listicle delivers on the promise made by the title.
Some tips for creating a catchy title include:
- Use numbers: Numbers attract more clicks and shares than words. They also make your title more specific and clearer.
- Use adjectives: Adjectives can add emotion and excitement to your title. They can also make your title more descriptive and appealing.
- Ask a question: Questions can spark curiosity and interest in your readers. They can also make your title more conversational and engaging.
- Incorporate keywords: Keywords are words or phrases that people use to search for information online. They can help you optimize your title for SEO and reach your target audience.
You can also make use of software, apps, a content optimizer, or an online site specifically designed to help you create catchy titles or transform your titles into more relevant ones.
Outline your points
Before you start writing your listicle, outline your main points and subpoints. This will help you organize your thoughts and structure your content logically and coherently. You can use bullet points or numbers to outline your points.
Each point of your numbered list should include a summary of what you want to say and any supporting information or examples you want to include. In this way, you can create well-written listicles that perform for you.
Write in a clear and engaging manner
You should always strive for clarity in your listicles. Simple language works best when you’re trying to illustrate points and keep your reader's attention. Understand that clear language doesn’t mean you have to dumb down your content.
Examples can help to illustrate your points and make the content more relatable to your readers. For instance, if you are writing a listicle about healthy eating habits, you can include examples of healthy snacks that your readers can try.
Examples can also help to make your content more memorable. When you provide real-life examples, readers are more likely to connect with the information and remember it later.
Link to in-depth information
One of the challenges of writing a listicle is that you often have limited space to elaborate on each point. However, if you need to provide more information on a particular topic, you can link to in-depth blog posts or articles on your website. This allows you to provide your readers with additional resources without cluttering your listicle with too much information.
Add relevant images and visuals
Images and visuals are important elements of any listicle. They can help to break up your text and make your content more visually appealing. In addition, images and visuals can help to illustrate your points and make your listicle more engaging. When you choose images and visuals for your listicle, make sure that they are relevant to the content.
Review and edit
As with all writing, it’s important to take some time to go over your output, review it, edit it, and polish it. You want a listicle free of errors and ready to go. Also, make sure your listicle conforms to the rules or formatting schemes dictated by the platform where you plan to post it.
Include a call to action
Your listicle should include a call to action (CTA). Make sure it’s an actionable CTA. Instead of suggesting or saying something general, tell your audience exactly what to do next. What that entails depends on your goals. Do you want them to click a link or visit your website? Do you want them to share your listicle or sign up for your email list? Tell them directly in your CTA.
Add listicles to your content marketing strategy
List posts are a great way to add variety to your content marketing and content strategy. Use the list format to promote, educate, or entertain. These types of articles also work well for those just starting out with content marketing as they’re typically easier to write while remaining very effective for marketing purposes.
Having the right marketing tools to help you craft, display, and post your listicles to online platforms can help you realize the many benefits of using this type of content. To that end, check out some of the many marketing solutions offered by MailChimp. To organize and maintain all your digital marketing assets, check out our Content Studio.