Nextdoor presents a distinct opportunity for local businesses to thrive in their communities. However, harnessing the potential of this platform requires more than just presence.
To stand out and engage the community, local businesses must optimize their Nextdoor advertising strategies, tailor their content, and understand the platform. Here are a few tips to enhance your Nextdoor advertising strategy:
Set up your business presence on Nextdoor
The first step in using Nextdoor to boost your business is to create a free business page. Again, a Nextdoor account is completely free, so there's no reason not to have one. Your business profile serves as your brand’s local digital storefront where Nextdoor neighbors can learn about your offerings, read reviews, and engage with your posts.
Once you’ve created your Nextdoor business page, you’ll need to optimize your profile with accurate business details and visuals. Ensure your business profile contains your business hours, contact information, and location. You can and should also add high-quality images that represent your business. The more comprehensive and visually appealing your business profile, the more engagement you can attract.
Craft compelling Nextdoor ads
Nextdoor advertising works similarly to Facebook advertising. However, you’re more limited in the types of ads you can choose. In general, you can create three types of ads based on your marketing goals.
Your options include:
- Increase website visits
- Promote a sale or discount
- Get more messages.
Your Nextdoor ads are seen in three locations: the newsfeed, the marketplace where neighbors buy, sell, or giveaway items (also known as ‘For Sale’), and the area to the right of the main feed (‘Right Hand Rail’) on desktop devices that contains additional content for neighbors.
Understanding these ad options can help you choose which ones best align with your advertising goals. For instance, if your goal is advertising products, you might choose to increase website visits or promote a sale. In general, ads consist of a headline and an image. If you choose the sale or promotion ad option, you can include a call-to-action (CTA button).
When creating Nextdoor ads, remember that your audience is local customers. You may even see these people regularly. Crafting attention-grabbing ad content hinges on a blend of authenticity, relevance, and persuasive advertising techniques.
Begin by understanding your neighborhood, including its values, interests, and pain points. You can use compelling, familiar visuals, such as local landmarks or community events. You should also craft messages that directly address the needs of your local audience, which may include offering exclusive neighborhood deals or referencing local events.
Consider incorporating testimonials or endorsements from fellow neighbors to capitalize on the power of local trust. And always ensure your CTA is clear and encourages direct engagement. Remember, on Nextdoor, it’s not just about selling; it’s about becoming part of the community.
If you need inspiration, check out these advertising examples or browse Nextdoor to see what your competitors are doing.