So, how can subliminal advertising work for you? Are there any specific strategies you can implement within your subliminal ads? Well, there are a couple of tips and tricks to have in mind when creating your subliminal message, or any advertising strategy. Your focus should always be on your audience, with a clear idea of your brand identity and how you wish to portray that through subliminal messaging.
Understanding your target audience and their subconscious triggers
Knowing your target audience is a prerequisite for any form of product advertising. To accurately discover this information, you should consider conducting market research and consumer analysis to find out who your target demographic is.
When you are consciously aware of who you will be addressing, you can start thinking of ways to add subliminal elements to your advertisements or other forms of media. Identifying the key psychological triggers for your particular product or service will make it easier to appeal to your consumer's subconscious mind.
Some obvious examples of subliminal advertising can be food and drink. Have you ever watched an advertisement of coca cola, for instance, and then found yourself craving one yourself? Or seen an image of someone eating a particular type of food, that you then find yourself wandering into your nearest supermarket to buy it? These are caused by subconscious triggers that then ultimately helped to increase sales and purchases.
Incorporating subliminal cues in visual branding elements
Think carefully about the context in which you will be integrating your subliminal ad. Will your logo stick out like a sore thumb? Does the color scheme work together? These are some of the questions you should be asking yourself when designing an advertisement to subliminally add your logo to.
The integration should be seamless and make sense, or else the subliminal aspect is lost and consumers will consciously acknowledge it. This also relates to the typography and image choices you use. Whether you're using print advertising, tv ads, or digital marketing, every choice should be carefully crafted to be subtle and sleek.
You may also want to consider the color psychology of your ad. Different colors will elicit different responses from your audience, making it a very powerful tool. You should ensure that the colors and subsequent tone of your ad matches that of your subliminal message so as not to make the subliminal aspect seem disjointed or stick out.
Crafting persuasive and influential content
Language patterns used throughout the advertisement should be persuasive and encourage consumers to go and buy your products or services. Crafting persuasive language can be tricky but is highly rewarding—this is something you should think about including in your subliminal message, especially if you wish to integrate a hidden message linguistically.
Another form of subliminal advertising that could be useful is through subtle storytelling. Using a narrative structure to craft your advert may be helpful in subliminally getting across your message or brand identity. Through a well-crafted story, you can elicit emotions and show your product without it being the main focus of the advert, a subtle way of getting your brand in people's heads.
This can be seen a lot during the festive period. It has become a popular trend amongst businesses to make short, Christmas-themed films as advertisements during this festive period, where products are featured only briefly. This is a great example of subliminal advertising done right. Many of these adverts also elicit emotional responses in their audience, as well as a color scheme that is both festive and on-brand.
Integrate subliminal messaging across marketing channels
Any conscious perception of subliminal advertisements could have adverse effects on your business. Subliminal messages work best when there is thought behind them, with poorly thought-out subliminal advertising hurting sales.
Think carefully about the product you may feature, the hidden message you want to get across and the way the logo will fit into the ad. Color schemes, typography and the language used should also be thought through to ensure that the message is integrated seamlessly.
So, can subliminal advertising work for you? Again, it all comes down to your unique brand identity. Perhaps a more traditional marketing method may suit your business better. Perhaps your product would be especially effective when sold over social media, like in Instagram ads. Perhaps, you are best using all of the above—after all, there is no need to limit yourself to just one marketing strategy!
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