How to create targeted emails
Once you have identified your customer personas, it's time to start creating your targeted emails.
An effective targeted email campaign should start with a subject line that catches the attention of your intended audience and ends with a call to action that lets the customer know what steps they need to take in order to secure your product or services.
Creating actionable targeted emails doesn't have to be hard, but it's important that your emails engage the reader with interesting, relevant content.
Write a good subject line
Subject lines are like the cover of a book. If the subject line doesn't attract the potential reader, the email won't even be opened.
Much like a book that sits on the shelf, a good opening is going to make or break your connection with the intended audience. A good subject line should be more than a simple hello and should grab the reader's attention right from the start.
Personalize your emails
No customers want to feel like you're sending the same email to every person in your email list. Personalizing your messages is key to creating an effective targeted email.
There are many ways you can go about personalizing your emails. Find ways to use the recipient's first and last name a few times within the email, giving it a personal touch. Even though it is clear that you are still using a form letter, it shows you took the time to add in a personalized touch.
Create engaging content
Engaging content is the pinnacle of all good marketing strategies, but figuring out how to engage your potential customers takes time.
Ask interesting questions or look to solve particular problems in unique ways. Learn what drives your customers to your business, and hone in on their interests. The content you create should be vibrant and include a mix of written content, images, videos, and infographics in order to engage your customers.
Include a clear call-to-action
Never leave a customer with a question about what to do next at the end of your email. Always write a clear call to action, even if it is as simple as telling them to visit your website for more information.
Clarify what your customer should do next if they want to purchase your product or services. A call-to-action gives readers the next step to follow once they have read your email.
A/B test before sending
It takes effort to build a strong target email marketing strategy. You must always be on the lookout for new ways to reach your audience and fine-tune the content you create based on response rates.
So, it's crucial to A/B test before sending your emails to minimize risks and ensure you're sending out the best version of your emails.
A/B testing optimizes the content you are sending out to leads, and testing gives you the ability to tweak small parts of your email to see what works before sending it out to the masses. Use this strategy to fine-tune your targeted emails, and you will be able to send out useful, engaging content that works.
Improve your marketing strategy with targeted email marketing campaigns
Targeted email campaigns are productive, research-driven, and allow you to build strong relationships with your customer base. Targeted email marketing is one tool in a larger marketing strategy that implements content creation, text messaging, and direct mail marketing in an effort to reach potential customers
If you need help with creating targeted email marketing campaigns, consider using Mailchimp. Mailchimp can help you stay organized, create customer personas, and utilize audience segmentation strategies to send emails to the right people at the right time. You can also learn how to create engaging content with our email marketing guide.
With Mailchimp, you can create a dynamic marketing strategy that boosts conversions and increases revenue for your business.