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How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Do you want to know how to sell jewelry online? Have you been thinking about selling jewelry online but don't know how to get started or even where to start? Are you curious about getting information on the best websites to sell jewelry? Then you are in luck!

The good news is there is a lot of good news. To begin with, selling jewelry online is easier than you think. Want to understand how to sell products online? Then you have already picked a great product. Another bit of good news is that jewelry is a great item to sell online. And if that wasn't enough, there are also proven and effective techniques for selling jewelry online.

The key to successfully selling jewelry online will also have a lot to do with you. Don't worry though, because there are tools, resources, and professionals who can help. Do you know what kind of jewelry you want to sell? Do you know what the hottest selling jewelry items are, or what type of jewelry is most popular in the online marketplace?

These are just a few of the questions that you will want to answer. The most important question for many of you right now, however, is how to get started, right? That is a great question. Read on to find the answer to that question and some of the points you will want to know before selling jewelry online.

How to start to sell jewelry online?

Looking at the best websites to sell jewelry online is a good way to get familiar with how to sell jewelry online. What we learn from these successful people and businesses selling jewelry is how to successfully do what they do.


One of the most vital aspects of starting any business is planning. It doesn't matter if it is selling jewelry online, lumber, or technical services, it begins with planning. One of the lessons we can glean from those who are successfully selling jewelry online is about selection.

What type of jewelry do you want to sell? Even the largest sellers that offer many types of jewelry have categories broken down into particular styles or types. What will your specialty be? Silver or gold, or perhaps costume jewelry? Earrings, bracelets, or necklaces?

Choosing a specific lane and your jewelry niche will also benefit the rest of the planning process. As a result, your marketing campaign will be more clearly defined, your resources can be better allocated, and specializing in one area benefits credibility and looks good for your brand.

Handle legal and business formalities

Now that you have decided on a line and type of jewelry, it is time to make things legal. That includes registering your business name and handling all the required formalities when starting a business.

In most cases, taking care of the legalities required to start a business doesn't demand a great deal of time. Although finding unique business names or dealing with paperwork can sometimes require more time and patience.

It is also important to check with your state of business origin regarding any business licensing requirements. If you aren't sure where to check, begin with your local Chamber of Commerce. The process of legally establishing a business is surprisingly easy and it doesn't cost a fortune either.

Build or redesign your website

Next to planning, your website is arguably the most important aspect of starting your online jewelry business. This is where your customers will come to discover you, inquire about your business, and where they will hopefully do business.

If you want to sell jewelry online, then you want to build an online store. That begins by building a website that people want to visit. From your online presence to establishing your brand, your website will go a long way in determining the success of your business.

Yes, that means your website is a big deal. It is often advisable to seek professional help and guidance when building or redesigning a business website. Once again, the good news is there are plenty of good resources and web design services to help you build a winning website. Now, you are almost ready to start selling jewelry online - almost.

Market, market, market!

The lifeblood of any business, and even more so for online operations, is your marketing plan. Market, market, market. Market your business, your jewelry, your sales, your deals, and your services. In other words, market, market, market. That also means getting creative in how and where you market your business.

Market your business across multiple channels and platforms. YouTube your showcase jewelry. Highlight your pieces on Instagram. Get organic with Facebook marketing techniques. No, you can't market enough, and you must do it well to succeed. Learn how to sell to any audience, and how to market your business.

Marketing, of course, will require some research and understanding more details about the online jewelry sales industry. What websites are doing it well? What type of jewelry is currently popular online? These are the types of questions that will help your business find its path and get started in the right direction.

What type of jewelry is the most popular to sell online?

It is one thing to know about jewelry. Understanding what is hot, what is not, and what is trending online, however, requires a little more. That means knowing what your customers want and information like what type of jewelry is the most popular to sell online.

One recent survey delivered statistics that offered insights into questions like these. According to survey participants (nearly 4,000 of them), earrings are the most common type of jewelry worn. In fact, 87% of respondents said they wore earrings. That was well ahead of the 64% of respondents who said they wore necklaces. Rings and bracelets came in third and fourth respectively.

With data and information like this, you can make informed and smart decisions to put your business in the best possible position to succeed. Understanding what works and what doesn't, however, is only another part of starting your online business.

What websites are the best to sell jewelry online?

Once you decide on what type of jewelry you are going to sell, and after you create your website, and once you get market data, it is time to get to work. Where do you plan to sell jewelry online? That's right, now that you are ready to go, you have to figure out where to go.

Where are you going to market? Where and what are the best websites to sell jewelry? What websites you choose to work with, or what platforms you choose to use, will depend on many factors. This can include considerations such as payment and delivery setups to personal preferences.

Social media platforms are a growing medium for businesses like those that sell jewelry online. YouTube selling broadcasts to Facebook Live jewelry shows are popular mediums and outlets for selling jewelry. These platforms also offer interactive options too, providing another way to connect with your audience.

While it is important to get out there and market your online jewelry everywhere, it is also necessary to avoid getting lost in the wash. One thing you will notice is that there are many people online who are selling jewelry. Yes, that also means competition, and one way to get ahead of your competitors is to stand out.

Find your niche to stand out

In addition to choosing the style and type of jewelry you want to sell, standing out will mean finding your niche. This is where your creativity gets to take center stage. That also means standing out beyond the style and type of jewelry you sell.

Branding, at its essence, is about standing out. Making your marketing campaign stand apart, developing your brand, and finding your niche is what it means to stand out. What will your trademark be? What will be your signature piece or style? How will people recognize your brand?

The reason companies and brands invest so deeply in branding and marketing is because it differentiates them from the crowd. With the right help, resources, and tools, you can develop your brand and build your business.

If you want to sell jewelry and learn how to start an online store Mailchimp can help. Looking for expertise and help on building your website, then Mailchimp has the resources and tools you need. From e-commerce solutions to making your online jewelry business seamless to marketing guidance to make it happen, Mailchimp can.

An online business is a great opportunity. Selling jewelry online is a great fit. Add those parts of the equation to a great business and marketing plan, and you are halfway there. If you are ready to get started or if you would like more information on how Mailchimp can help, contact us today.

Success takes hard work and the right working parts. If you provide the effort, Mailchimp can help with the rest. Selling jewelry online works. The key is understanding how.

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