Benefits of flat website design for conversion rates
When a website visitor can easily browse a site, find what they are looking for, and make a purchase without the web design style hindering that process, they are more likely to add to your overall conversion rate.
Using flat design elements can help improve the user experience, encouraging users to stay on your site and making them more likely to return.
One of the key aspects of flat design is a more aesthetic and intuitive web layout. Users are presented with easy-to-understand images, icons, and fonts, and the bright colors and ample whitespace are used to guide where a visitor looks and clicks on the site.
These features provide a user with a distraction-free environment that is more intuitive and easier to follow. Additionally, high-contrast colors and simple fonts can be used for accessible website design, making your website usable by an increased number of visitors.
Faster loading times
By simplifying a site to use a flat style web design, the 2D vector graphics and simplified font will require fewer resources to load, speeding up the rendering process and allowing the page to load faster.
Increases visual hierarchy
Websites have gone from single to multiple pages, with each page including various sections and pieces of information. With these enhanced hierarchies, it has become necessary for web and UX designers to include elements that express different levels of content. In flat web design, visual elements are used to increase visual hierarchy.
Through the use of different colored backgrounds and font sizes, the web design can remain flat or semi-flat, but a user is still able to easily discern different sections on pages or navigate from page to page.
More compatibility with devices
As more users turn to their mobile devices to view websites, a flat design enables your site to be viewed regardless of the device. Websites that do not incorporate flat or semi-flat design principles are likely difficult to view on a smaller screen.
However, the 2D vector art and simplified fonts of flat design are easily resized to fit the screen size, regardless of the device used. You can also use a flat design web template to help create a website that is accessible on various devices.