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Why Clickbait Headlines Harm Your Marketing Efforts

Are clickbait headlines hurting your marketing? Discover the negative impact of sensationalized titles and how to craft attention-grabbing yet honest headlines.

Cancellation Email Strategies: Turning Goodbyes Into Brand Wins

Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.

The Essential Guide to Crafting an Effective Business Requirements Document

Ensure clear communication with stakeholders and achieve your overarching business goals with a well-written business requirements document.

Business Plan Examples to Help You Write Yours

A business plan is crucial if you’re going to launch a business. Learn how to write a business plan and read a few examples for inspiration.

Harness Brand Archetypes for Branding Success

Level up your brand game with brand archetypes. Elevate your business identity for lasting success.

5 Blog Examples to Get You Inspired to Write Your Own

Blogging is a great marketing tool—and a great personal outlet. Check out these blog examples and learn how to leverage the power of content for your brand.

How to Write Email Opening Lines That Make People Click

Learn how to write email opening lines that hook your audience and drive clicks. Boost your open rates with impactful, attention-grabbing starts.

How to Write an Effective Appointment Reminder Email

Learn how to write effective appointment reminder emails that reduce no-shows, improve attendance, and more.

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

Crafting Better Automated Emails

Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.

The Marketer’s Guide to SMS Booking Confirmations

Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.