RCS vs. SMS: Which Messaging Protocol Is Right for You?
Discover the differences between RCS and SMS messaging. Learn which protocol best suits your communication needs based on features, compatibility, and functionality.
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Push Notifications vs. SMS: Which One Is Right for Your Business?
Push notifications or SMS? This article helps you decide which one is best for your business.
Permission-Based Marketing: How to Do It Right
Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.
What Is Web Hosting and How to Choose the Right Web Host
For small businesses, finding a good web hosting service is critical. Here’s what you need to know to find the best web hosting provider for you.
3 Types of CRM Software And How To Choose The Right One
Gain a better understanding of the different types of CRM systems (operational, collaborative, and analytical) and decide which is best for your business units.
Is your business ready to win peak season?
The best time to perfect your marketing strategy before the holidays is right now. Mailchimp’s unified platform brings email & SMS together. You can see the results yourself.
Understand the Pros and Cons of Transactional Leadership
Learn what transactional leadership is and how to know if it’s the right leadership style for your business.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
Affiliate Marketing for E-commerce Businesses
Learn what affiliate marketing is, how it works, and if it's right for you.
What Are Marketing Channels?
A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.
Webhooks vs API: Understanding the Key Differences
Confused about the difference between Webhooks and APIs? Learn about their unique features, applications, and how to choose the right one for your needs.
Voice & Tone
Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.