Mailchimp Statement on Shopify Partnership

Note:

Mailchimp and Shopify made the mutual decision to keep our integration available for existing users beyond May 12. We want to be clear that our shared customers don’t need to leave either platform. Mailchimp and Shopify continue to work together through third-party app integrations, like ShopSync, giving customers the choice to connect their accounts. Customers who currently use the Mailchimp for Shopify integration can continue to use it, though we recommend switching to ShopSync for additional functionality. If the integration is removed at any point, we’ll let our customers know what to expect and will make the transition to ShopSync as smooth as possible. Learn more about third party options here: https://mailchimp.com/help/shopify-solutions/.

March 22, 2019

Yesterday, we asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. We made this decision because Shopify released updated terms that would negatively impact our business and put our users at risk.

We also asked Shopify to leave the integration on for existing connected users through May 12, when the data sharing provisions of Shopify’s new terms take effect. We’re hopeful that Shopify will work with us to make this transition as smooth as possible for our shared users.

For months, we’ve been trying to work with Shopify on terms that would be fair and equitable for both of our businesses. Throughout these negotiations, we refused to agree to terms that jeopardize our users’ privacy and require us to hand over customer data acquired outside of Shopify.

Our shared users have complete control over their own data. By continuing to connect with Shopify through third-party integrations, we’re providing our shared users with the choice to share that data going forward. What we’re not willing to do is automatically and retroactively share all of this data with Shopify, including data acquired outside of and not connected to the Shopify platform, without the user involved. From our perspective, that data belongs to our users and isn’t ours to share directly with Shopify.

The new terms also make it clear that Shopify wants to control which providers their partners work with and how they conduct their business. We believe small businesses are best served when they can choose which technology they use to run their businesses, which is why Mailchimp integrates with more than 150 different apps and platforms. We won't compromise on that just because Shopify sees it as a competitive threat.

Even though our native integration will no longer be available, our customers can choose from several third-party integrations to connect their accounts. We have a comprehensive set of resources available, including manual workarounds and a directory of experts for users with more complex needs.

We’re disappointed that we weren’t able to continue our partnership with Shopify, but our customers are our top priority.

This statement was updated at 2:30pm ET on August 16, 2019