Skip to main content

Integrations

BigCommerce

Connect your store’s data with Mailchimp’s AI-powered automation tools to deliver personalized messages that help drive loyalty and repeat purchases.

Get Started
Cost
Free
Developer
Mailchimp
Languages
English, French, German, Spanish, Italian, Portuguese

  • #1

    email and marketing automation platform*

  • 190+

    countries with Mailchimp users

  • 3.1 billion+

    emails with AI-generated content sent by Mailchimp customers

  • >99%

    average email deliverability rate

Enhance your marketing with AI-powered automations, SMS, social media integration, and more

Connect your BigCommerce and Mailchimp accounts

Use Mailchimp for BigCommerce to deliver personalized messages to customers, increase traffic, and drive sales.

Connect now
Mailchimp logo on the left and BigCommerce logo on the right, connected by a plug icon to illustrate easy platform integration.
Email showing automated recommendations based on audience buying behavior and more.

Drive engagement with personalized product recommendations

Deliver automated recommendations based on your audience's buying behavior, chat interactions, survey responses, and more.

Explore product recommendations

Accelerate growth with AI-powered automations

Use our automations to reach customers with targeted campaigns based on their behavior and other unique attributes, like when they search for or view specific items. Generate up to 7x more orders* with automated journeys.

Explore automations
A customer journey, next to an email, shows how Mailchimp automations reach customers with targeted campaigns based on buying behavior.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

  • Send and post more on-brand content

    • Integrate your campaigns across email, social media channels, and SMS.
    • Manage your social posts and optimize email campaigns with A/B or multivariate testing, all within a multichannel calendar view.
    • Email Builder gives you the tools to build, design, optimize and send high-converting emails within Mailchimp.

  • Tap into the power of generative AI

    • Let Intuit Assist* write the first draft. Generate in-line email content personalized by your industry, objective, and tone—all powered by GPT-4.
    • AI-powered technology can generate paragraphs, subject lines, headings, and subheadings for your email content while you edit it to make it your own.

  • Predictive segmentation

    • Pull data from your BigCommerce store for orders, customers, products, checkout content, and carts in order to create, target, and engage most effectively.
    • Target customers based on their shopping behavior, predicted lifetime value, purchase likelihood, and more. Identify and re-engage at-risk customers to help potentially minimize churn.
    • Marketers see 141% more revenue on average with AI-built predicted segments.*

  • Understand what works with your customers

    • Track attributable revenue and create custom reports to measure your store’s performance. Make data-driven decisions to optimize your marketing strategies.
    • Grow your store’s mailing list and gather valuable customer feedback with customizable pop-up forms and surveys.

Resource articles

Mailchimp logo on the left and BigCommerce logo on the right, connected by a plug icon to illustrate easy platform integration.

Connect or disconnect Mailchimp for BigCommerce

Learn more
Mailchimp interface showing customer behavior triggers and profiles.

Targeting smarter with tags and segments

Learn more

Requirements

  • A BigCommerce Account to use this integration, which will connect a single BigCommerce store to your Mailchimp audience.

  • To view the e-commerce features supported by this integration, visit the BigCommerce listing in your Mailchimp account.

  • Manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out how to manage user levels in your account.

  • See Connect or Disconnect BigCommerce for Mailchimp for more information on settings and other considerations in your Mailchimp account before connecting.

Millions of users trust us with their marketing. You can too.

Request a demo

*Disclaimers

  1. #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
  2. 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
  3. 7x more orders with CJB: Up to 7x more orders generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
  4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.”
  5. 141% more revenue: 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022 - Jul 1 2023 period. Standard and Premium plans only.