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Brand Assets

Thanks for your interest in Mailchimp. We have a few guidelines for using our brand resources. Please take a moment to familiarize yourself with them.

Our name

“Mailchimp” is one word, spelled with a big M and a little c. It used to have a big M and a big C, but the times have changed.


When placing our logo on a dark background, use the reverse version which we designed specifically for this type of application.


Our colors

Cavendish Yellow is Mailchimp’s hero color. We use Peppercorn for accents.


The fine print

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do

Provide plenty of space around the Mailchimp logo and Freddie. Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please don’t

  • Alter these files in any way.
  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business.
  • Use these graphics as part of your own product, business, or service’s name.
  • Combine these graphics with any other graphics without written consent from Mailchimp.


You can download EPS or PNG files. Please don’t alter the Mailchimp logo.

Brand Assets FAQ

Some of the most common questions people ask about branding assets include:

What are brand assets?

If you are curious about the definition of brand assets, this is a term that is typically used to describe recognizable elements that embody the identity of your company. This could include your slogan, your typography, your logo, and any recognizable products that have been the foundation of your company for many years.

There are several categories of brand assets that could prove important to your business. For example, you may have patents and trademarks that define what your company does. Or, you may have a specific color scheme that people intrinsically associate with your company.

How do you develop brand assets?

There are several ways that you can develop strong assets that will work well for your company and your brand. First, you need to clarify the essence of your brand. What does your company stand for? You need to clarify the purpose, values, vision, and mission of your company.

Then, you need to think about the rules regarding what your company does, your assets, and how they are used. That way, you ensure that the company is communicating a cohesive message to the target market.

After this, you need to train people on how to use your branded assets appropriately. How can they be marketed to make sure that people know they are associated with your company? Finally, you need to review your assets regularly to make sure they are still working exactly as they should.

How to protect your brand?

If you want to make sure that you can protect your brand, there are a few steps that you should take. For example, you need to make sure that you register a trademark or copyright. You may want to consider taking advantage of both options. That way, you claim exclusive rights to your work, and no one else can claim it for you.

Even though a trademark and copyright are very similar, they are not the same thing. You might be able to employ both of them, but they are used in very different situations. You might want to reach out to a legal expert who can help you make sure that you file the correct paperwork to protect your most valuable branded assets. Make sure you claim your domain.

How do I make my brand stand out?

Of course, if you want to get the most out of your assets, you need to make sure that they stand out. Your industry is very competitive, and you need to find ways to separate yourself from your competitors.

First, you need to understand the other companies in your industry. What did they do, and what makes your company unique?

Then, you need to understand your target market or audience. What are some of the problems they have, and how can you make sure that you offer strong solutions?

Finally, you need to take a look at your digital marketing strategies and make sure they are communicating a cohesive message. You do not want to have a scattered or disparate message. Provide consistent content when you are creating designs and getting your business online.