The MailChimp logo can be dark or light, but never a color.
Freddie is our mascot. We don’t use him in combination with our logo. Freddie always faces right, and he always winks.
Black & white Freddie
Provide plenty of space around the MailChimp logo and Freddie. Make them big, make them small, just give them the chance to breathe and not feel cluttered.
Alter these files in any way. Thank you.
What should I use?
Freddie is fun, but sometimes our communication is serious. If you’re using branding on a serious message, please use the MailChimp script logo.
You know about MailChimp. Some folks don’t. If you’re talking to an audience that’s unfamiliar with us, where “MailChimp” isn’t written or said, use our script logo.
If the audience you’re speaking to is familiar with with MailChimp, feel free to use Freddie to represent the brand.
Additional MailChimp brand assets
Our typeface is Helvetica Neue.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
A curated selection of our brand colors:
Use this guide to make sure the graphics you’re using are the most current.
Space between words Old wordmark Current wordmark
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
Please don’t: Display these graphics in a way that implies a relationship, affiliation, or endorsement by MailChimp of your product, service, or business. Use these graphics as part of your own product, business, or service’s name. Alter these graphics in any way, or combine them with any other graphics, without written consent from MailChimp.