Brand Assets

Thanks for your interest in Mailchimp. We have a few guidelines for using our brand resources. Please take a moment to familiarize yourself with them.

Our name

“Mailchimp” is one word, spelled with a big M and a little c. It used to have a big M and a big C, but the times have changed.


When placing our logo on a dark background, use the reverse version which we designed specifically for this type of application.


Our colors

Cavendish Yellow is Mailchimp’s hero color. We use Peppercorn for accents.


The fine print

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do

Provide plenty of space around the Mailchimp logo and Freddie. Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please don’t

  • Alter these files in any way.
  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business.
  • Use these graphics as part of your own product, business, or service’s name.
  • Combine these graphics with any other graphics without written consent from Mailchimp.


You can download EPS or PNG files. Please don’t alter the Mailchimp logo.