Even in our sometimes noisy digital spaces, you can bank on peer-to-peer referrals as one of the best ways to reach new clients. According to this year’s report, 48% of surveyed freelancers said that one of the most effective ways to drum up new business were referrals from existing clients.
Wondering how to ask for client referrals? If you’re planning on requesting one from a client you’ve worked with recently, it could be as simple as a quick call or email. If you haven’t spoken to them recently, asking them to recommend you to others may feel forced. For that reason, it’s a good idea to stay in contact with your clients even after the project is complete. That way, when you reach out to ask them for a referral, it’ll feel natural, not opportunistic (or pushy). A simple strategy to keep clients within reach? Connect with them on your social media channels.
We also recommend using a referral guideline (or two) that has the power to help you streamline your messaging—and land your next lead. Luckily for you, we’ve created a handy referral template that you can access from our resources center after signing up for our community.