How does a pretty-good marketer become a really great one? What separates the 90% who can create perfectly fine email campaigns from the 10% who consistently succeed?
Take Rockhouse Partners, for example — a Nashville-based marketing agency that creates email campaigns for event properties.
Rockhouse helps its clients in several ways: strategic planning, online advertising, social media, SEO, website optimization, and more. But email is by far the most profitable marketing channel for Rockhouse’s clients — including NASCAR, Churchill Downs, The Music City Bowl, and 100 other concert and event venues.
In this issue and the three to follow, we’ll pull back the curtain on how Rockhouse takes email marketing to another level.
The story of Rockhouse
Shortly after founding Rockhouse Partners with 2 others in 2009, Joe Kustelski visited Mailchimp in Atlanta. He was looking for the right email marketing solution — a tool his team could use to create campaigns that would consistently sell out events for Rockhouse’s clients. Two years and countless successful email campaigns later, Kustelski and his partners sold Rockhouse to the web-based ticket service provider Etix.
Rockhouse’s core competencies are strategy, data analysis, and measurement. But according to Amanda Severs, Rockhouse’s current director of client services, Mailchimp is the agency’s secret weapon.
“It’s easy to create mobile-optimized, concise, and compelling templates that are highly focused on conversions,” she explains.