Digital Marketing Analytics Reports
See what’s working for your business
Mailchimp makes your data digestible, so it’s easy to monitor trends, track performance, and create better campaigns as you go.
All your marketing data in one place
Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget.
Better understand your audience
Our growth, engagement, and revenue reports will help you learn more about the behavior of your audience. You can easily find out who has interacted with your marketing, and whether they’ve clicked, bought, or downloaded, so you can create more content that resonates with them.
Find out what makes people click
Use our easy-to-read Click Map to track where people click when they open your emails, so you can tailor your content to get better results.
Make your email content more engaging
Our Content Optimizer tells you what's working, what isn't, and why with personalized suggestions that help improve your email campaigns and keep readers engaged.
See how your emails stack up against the competition
Compare your open, click, and unsubscribe rates to your industry peers. Benchmarks appear in your email reports so you can see what's working and what could improve.
Monitor ROI with our detailed revenue reports
Track sales from a click in your campaign all the way to purchase. Find out which customers made a purchase after opening your campaign, see what they bought, and how much money your campaign has earned.
Keep tabs on your marketing wherever you go
The Mailchimp mobile app puts real-time campaign data at your fingertips, so you can check in on your marketing at any time. We’ll surface your most important metrics in a single view, and even give you alerts on how your campaigns are performing and when it’s time to make the next move.
How to set up automated campaign reports in Mailchimp
If you want to receive automated campaign reports from Mailchimp, all you have to do is enable tracking. Then, our analytics reporting tools will take care of the heavy lifting and provide insight into how well your automated emails are doing as a series. You’ll also be able to view Mailchimp analytics on individual emails.
Here’s how to access classic automation reports:
- Select Reports under the Campaigns tab.
- Click Automations and then View Report.
Once you open the automation report, you’ll be able to see different metrics, like the number of emails sent and monthly performance.
What is email analytics?
Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.
Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.
How to do email analytics
Email analytics can be difficult to grasp, especially for small business owners who don’t know where to begin. However, it doesn’t have to be this way. With Mailchimp data analytics, you can start making more informed business decisions with reports packed with the necessary insights.
Our marketing reporting tools can provide email campaign, automation, landing page, and ad reports to ensure you get a comprehensive overview of your previous and ongoing campaigns. Each one will dive deep into different metrics. For instance, landing page reports will measure how well your landing pages are doing with views and clicks.
By using digital marketing analytics tools, you can develop an action plan based on the data you gather. Ultimately, reporting and analytics tools create a valuable opportunity to further enhance your marketing efforts and grow your business. Whether you want to segment customer data based on demographics or identify underperforming content, we’re here to help.
When to get analytics for email campaigns?
Our analytics reporting tools will start gathering data as soon as your email campaign is published and your audience begins engaging with it. Mailchimp’s reporting tools will also analyze data received from clicks, opens, and purchases. However, you may not be able to see the results of your campaign right away since some emails can take time to send and be delivered.
You can view a summary of your campaign’s performance by opening your email campaign report. The overview we provide includes crucial information that can influence your next campaign, such as the total order revenue earned, open rate, unsubscribed recipients, and more.
Start making more informed marketing decisions
Mailchimp gives you the tools you need to analyze your performance, learn more about your audience, and improve your marketing.