Discover customer insights

Comparative reports give you the flexibility to customize the way you interact with your data and the power to explore subscriber behavior, just as our own data scientists would. Aggregate and compare your campaign results to quickly analyze your performance over time. After sending a campaign, create advanced segments within your reports to uncover new engagement patterns and unlock the hidden potential of your data. And keep your whole team updated on the progress of your campaigns by scheduling recurring reports that automatically send the latest data directly to their inboxes.

MailChimp campaign report with click rate and open rate

Aggregate and compare campaign data to improve your campaigns

Instead of exporting and combining all of your report data manually, let MailChimp do the work for you. Find campaigns you'd like to compare using filters like folder, keyword, timeframe, and days sent. View the performance of each campaign over time, or select campaigns that fit your criteria to compare against each other—all in a single view.

MailChimp campaign report with click rate and open rate

Discover trends with advanced segments

Dig even deeper by creating advanced segments directly within your report data, utilizing different sets of criteria and implementing nested, multipart segmentation—a powerful new segmentation option exclusive to comparative reports. Discover trends in your data, and gain valuable insight into the specific behaviors and engagement habits of your audience.

MailChimp campaign report with click rate and open rate

Save and share your reports

As you discover effective segmenting combinations, save your reports and schedule them to automatically regenerate with your latest results. Then, share the reports with your team to keep them updated with the performance of your ongoing email marketing campaigns.

MailChimp campaign report with click rate and open rate