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Your readers will never miss a post with RSS-to-Email

Bring your latest news and blogs straight to your readers whenever there’s something new to share with a RSS email feed.

Bring your latest news to the top of subscribers' inboxes with RSS feeds.


Make marketing decisions based on your data

See when your emails get the most engagement with our detailed reports. Get more opens on Tuesdays and Thursdays? Automate your RSS email campaign to only go out on those days. Seeing the most clicks at noon? Change your email’s send time to improve its performance.

Match your brand with custom tools

Drag and drop RSS content blocks into any template to pull in the latest posts from your blog. Then, our design tools help you customize your email to fit your brand.

Focus on your content, not scheduling email

Creating content for your blog takes time, but spreading the word about what you publish shouldn’t have to. Create an RSS campaign and choose the day and time you’d like your emails to go out, and we’ll send them to your subscribers whenever there’s something new to share.

Make it easy for readers to find out what you’re up to

Whether you publish new content every day or whenever inspiration happens to strike, RSS-to-Email helps you make sure your readers never miss out on your email newsletters with important updates.


  • Mailchimp enables you to quickly and easily set up RSS campaigns. With a Mailchimp RRS-to-email campaign, you can automatically deliver fresh content to your subscribers at intervals of your choosing. For instance, you can determine whether subscribers receive RSS emails on a daily, weekly, or monthly basis.

    By using Mailchimp to send RSS emails to subscribers, you can use automation features to save time and energy. Additionally, an RSS-to-email campaign can be a great way to bolster any content marketing strategy. Sending out updates regarding new content can help your business stay connected with customers and drive traffic to your blog and website.

  • An RSS email campaign describes the process of sending updates to email subscribers when new content is published on your company’s website. When you send out RSS emailers, you can automatically notify subscribers about content updates. This is one way to engage with your audience and attract more visitors to the blog on your company website.

  • RSS is an acronym that stands for Really Simply Syndication. Essentially, RSS is a simple way to syndicate your company’s content on other sites, while an RSS feed makes it easy for customers to receive updates and view a curated range of content in one place.

    But what is an RSS email? RSS-to-email is a function that merges email subscriptions with RSS feeds. This enables you as a business owner to deliver updates and newly published blog content via email. And, rather than sending an email every time a blog is published—which may annoy your subscribers—you can send periodic RSS-to-email newsletters that provide an overview of blog content those subscribers may have missed.

  • To set up an RSS feed in Mailchimp, start an RSS campaign. Create an RSS campaign by navigating to the Automations icon on your account dashboard. From there, select Classic Automations and then click Share blog updates. You’ll be prompted to choose a name for your RSS campaign and, once you do this, you can begin the campaign.

  • Once you begin an RSS campaign, you choose an RSS feed, set a schedule, and select an audience. You can either add your entire audience to an RSS campaign, select a saved segment, or create a new segment.

  • Yes, Mailchimp enables you to set up RSS-to-email so that your customers can keep up with company updates, newsletters, and more. By enabling an RSS-to-email feed, you can easily engage with customers and your most recent content straight to their inbox.

Turn your blog posts into emails

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