Tags & Segments

Target your marketing based on insights about your people

Our tags and segments make it easy to organize contacts in meaningful ways, so you can quickly act on insights from your data.

When you organize your contacts in Mailchimp, it's easy to send people messages that matter.

Get started with ready-made segments you can target in a click

Just by bringing your contact data into Mailchimp, you’ll get access to pre-built segments based on your data—like ‘inactive subscribers’ and ‘repeat customers’—that you can use right away. Your audience dashboard is a great place to get started, where you quickly send to segments based on where your contacts are located, how they engage with your emails, and more.

Use tags to organize contacts based on what you know

Tags are customizable labels you create for your contacts—like "social media influencer" or "uses coupons”—based on information you know about them. Because they're so flexible, tags let you organize your audience in just about any way you need to, whether that's by tagging lots of contacts at once, adding multiple tags to a single contact, or using them to trigger automated messages.

Create your own segments to find exactly who you want to talk to

Segments can be simple or complex (layering up to 5 criteria) so you can create your own based on what's important for you to know—like who subscribed to your emails in the last 30 days or who hasn't bought anything in your store yet. And since segments update automatically, you’ll always know you’re sending to the right people.

Dive deeper into your data with advanced segmentation

Take our basic segmentation to the next level. With advanced segmentation, you can add a set of nested conditions that apply combinatorial logic to customer data you’ve collected like purchase activity, gender, age range, and more. Use e-commerce data, campaign activity data, and subscriber preferences to discover more factors that connect your customers.

Targeting 101: A Beginner’s Guide to Segmentation

The most difficult thing about ‘segmentation’ is the term itself. See how simple it is to get started using tags and segments.

Illustration of a rainbow with a price tag attached.

Add your own customized insights via our API 3.0.

If your business has an app or connected store, you can use our API to automatically create tags in Mailchimp based on interests and attributes—so you can quickly take action on these insights in your marketing.

"I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales."

Mary Chapman, marketing manager of Formaggio Kitchen

See how she does it

It's easy to get started

And it's free. Two things everyone loves.