Use the Mailchimp Connector in Claude

Connect Mailchimp to Claude to build marketing campaigns, generate omnichannel strategies, and manage your workflows through a simple conversation. This integration allows you to use your past performance data to create personalized recommendations. In this article, you'll learn how to connect and use the Mailchimp Connector in Claude.

Before you start

Here are some things to know before you begin this process.

• Accounts: You need an active Claude account and a Mailchimp account.
• User Permissions: You must have a user role with permission to authorize third-party integrations in both platforms, which is usually Owner or Admin.
• Data Privacy: Your Mailchimp data is accessed through a secure, authenticated connection and is not used to train Claude.

How it works

With the Mailchimp Connector, you can:

• Create data-backed marketing campaign plans across email, SMS, and social media.
• Generate ready-to-use email and social layouts based on your business goals.
• Edit and refine campaigns, change copy, colors, tone, layout, and more.
• Save your campaign plans directly to your Mailchimp account.
• Repurpose content across multiple channels from a single piece of content.
• Get personalized campaign recommendations based on your past Mailchimp performance.

Connect you Mailchimp account

1. Open Claude.ai and navigate to Connectors.
2. Find Mailchimp and click Connect.
3. Sign in with your Intuit Mailchimp account when prompted.

Getting started with prompts

Once your accounts are connected, you can prompt Claude with tasks. Here are some examples.

• "Create a 4-week marketing plan for my online store to drive more holiday sales."
• "Generate an email and social media campaign for our new product launch."
• "What campaigns should I run next month to get more repeat purchases?"
• "Turn this blog post into an email campaign, an SMS message, and a social ad."
• "Make the headline bolder and the tone more playful."
• "Save this plan to my Mailchimp account."

Next steps

When creating a new campaign, Mailchimp works best when you share:

• The goal of the campaign (e.g., drive sales, grow subscribers, promote a new product)
• The timeframe (e.g., "next 4 weeks" or "January")

If you leave out any of these, Mailchimp provides 1–2 follow-up questions before building your campaign.

When editing a campaign, just describe what you want in plain language. You don't need to be specific about how to make the change. Here are some suggested prompts:

• "Make it more urgent"
• "Shorten the email"
• "Change the background color to something warmer"

Troubleshooting

I'm having trouble connecting my Mailchimp account.

Make sure you're signed in to the correct Mailchimp account. If the connection fails, try disconnecting and reconnecting from the Connectors menu.

Claude isn't using my Mailchimp data.

Confirm your connector is still active under Settings > Connectors. If it shows as disconnected, re-authenticate with your Mailchimp credentials.

I connected my account but Claude reconnected me again.

If you connect and then try to reconnect immediately, this can cause an issue. Disconnect fully, wait a moment, and reconnect once.

Claude isn't doing what I'm asking.

The Mailchimp connector is focused on campaign planning, editing, and saving. For tasks outside of these, Claude may not be able to help through the connector. Share your feedback at __katherine_powell@intuit.com__ so the team can prioritize new capabilities.

Related Articles

Mailchimp Help Center

Contact Mailchimp

Claude Connectors Overview