Every email client renders your campaign's HTML code in a different way, so it's helpful to know which clients your subscribed contacts use most often. Mailchimp tracks this for you in your audience stats.
Use this information to test content and layout with Inbox Preview, and experiment with different styles. For instance, try to design a campaign exclusively for web browser email clients, and another for subscribed contacts who use Outlook's desktop application.
In this article, you'll learn how to find your audience's top email clients, and send campaigns targeted to those email clients.
Before you start
- Mailchimp uses open tracking to detect subscribed contact email clients, which relies on images. Because of this, we can't find email client information for subscribed contacts who disable images.
- We track email client usage for each audience in your account. As you send more campaigns to the audience, you'll see more email client results in the audience stats.
Find an audience's top email clients
To find the top email clients for your audience, follow these steps.
- Click Audience, then click All contacts.
- If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
- Click the Overview tab.
- Scroll to the Top email clients section.
After you find your audience's top email clients, use Inbox Preview to generate previews of what your campaign or template will look like in those programs.
Find a subscribed contact’s favorite email client
If you have an important VIP in your audience, you may want to find out what email client they prefer. To find a contact's favorite email client in their contact profile, follow these steps.
- Search for your subscribed contact's email address.
- Click the contact's name to open their profile.
- Click on the Settings tab to view their favorite email client.
There’s a couple reasons a favorite email client isn't listed. Your contact either hasn't opened an email campaign yet, or their email client blocks images by default, which interferes with our tracking.
Use segments to target email clients
If your subscribed contacts prefer a specific email client, like Gmail on desktop, you can design an email campaign tailored to them. After you've designed the email campaign and tested it with Inbox Preview, target Gmail users with a segment.
To set up a campaign segment based on email client, follow these steps.
- Click Campaigns, then click All campaigns.
- Click the name of the campaign you want to work with, or create a new one.
- In the To section of the Campaign Builder, click Add Recipients.
- In the Audience drop-down, choose an audience.
- In the Recipients drop-down, choose New segment.
- In the segment builder, click Add filter.
- Select the Email client filter in the Contact details section. Use the Choose… drop-down to select Gmail.
- After you choose the filter, click the Review segment button to display the number of subscribers in the segment.
- Click Save.
- Continue building your campaign.