View and Target Subscriber Email Clients

Every email client renders your campaign's HTML code in a different way, so it's helpful to know which clients your subscribers use most often. Mailchimp tracks this for you in your audience stats.

Use this information to test content and layout with Inbox Preview, and experiment with different styles. For instance, try to design a campaign exclusively for web browser email clients, and another for subscribers who use Outlook's desktop application.

In this article, you'll learn how to find your audience's top email clients, and send campaigns targeted to those email clients.

Before You Start

  • Mailchimp uses open tracking to detect subscribers' email clients, which relies on images. Because of this, we can't find email client information for subscribers who disable images.
  • We track email client usage for each audience in your account. As you send more campaigns to the audience, you'll see more email client results in the audience stats.

Find an Audience's Top Email Clients

To find the top email clients for your audience, follow these steps.

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click View Contacts.
  4. Clik the Stats drop-down and choose Overview.
  5. Scroll to the Top email clients section.
    Top email clients
    After you find your audience's top email clients, use Inbox Preview to generate previews of what your campaign or template will look like in those programs.

Find A Subscriber's Favorite Email Client

If you have an important VIP in your audience, you may want to find out what email client they prefer. To find a contact's favorite email client in their contact profile, follow these steps.

  1. Search for your subscribed contact's email address.
  2. Click the contact's name to open their profile.
  3. We'll display their favorite email client under the Other heading in the lower-right corner of their profile.
    Favorite email client example.
    If a favorite email client isn't listed, either your contact hasn't opened an email campaign yet, or their email client blocks images by default, which interferes with our tracking.

Use Segments to Target Email Clients

If your subscribed contacts prefer a specific email client, like Gmail on desktop, you may want to design a campaign that's tailored for that scenario. After you've designed the campaign and tested it with Inbox Preview, target Gmail users with a segment.

To set up a campaign segment based on email client, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the name of the campaign you want to work with, or create a new one.
  3. In the To section of the Campaign Builder, click Add Recipients.
  4. In the List drop-down menu, choose an audience.
  5. In the Segment drop-down menu, choose Group or new segment.
  6. For the first condition, set the drop-down menus to Email client | is | Gmail.
    Email Client Segment image
    After you choose the criteria, we'll display the number of subscribers in the segment.
  7. Click Save.
  8. Continue building your campaign.

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