Map out your sales and promotions for the entire holiday shopping season, including Black Friday and Cyber Monday.
Prepare for the holiday season by planning your product offerings several months in advance.
Encourage social engagement with a holiday contest or sweepstakes exclusive to followers and fans across your social media channels.
Announce any upcoming holiday events, pop-up shops, and seasonal sales in advance, so your customers can help you spread the word.
Reward your best customers with a special discount, early access to sales, or a first look at new products.
Thank your customers for their patronage throughout the year by sending them a thoughtful holiday greeting.
Clearly communicate important order-by dates and shipping details so your customers will get their products in time for the holidays.
Showcase your best-selling items with a special holiday collection or gift guide.
You can create as many lists as you need, but it’s often more convenient—and cost effective—to instead manage a single master list of subscribers.
Maintain a clean, permission-based list throughout the holiday season. If you haven’t contacted subscribers in the past six months, be sure to reconfirm your list before sending.
Turn your social media followers into subscribers with a Facebook signup form.
Use segments to organize your subscribers and send them targeted, relevant content.
Use Facebook’s Custom Audiences feature to target your MailChimp subscribers with Facebook ads.
Use segmentation to send a targeted promotion to customers who have made a certain number of orders.
Personalize your email by including product recommendations driven by the purchase history of your customers.
Automatically welcome new customers or enroll them in an onboarding series with the help of our First-Time Customers Automation workflow or pre-built e-commerce segment.
Follow up with customers who abandon their shopping cart to remind them what they’ve left behind and encourage them to complete their purchase.
Create a customer re-engagement Automation series to win back customers who haven’t made a purchase from your store in a while.
Send back-in-stock messages to alert customers when your most popular items are available.
Use Predicted Demographics to create relevant, engaging emails that target your audience by gender or age range.
Use email to support—and drive traffic to—your physical storefront.
Create and send photo-based emails right from your phone with MailChimp Snap.
Use merge tags to include personalized, relevant content in your emails and subject lines.
A/B test different copy, images, and calls to action in your email to learn what resonates with your audience.
The winning combination of an A/B test can be chosen manually or determined automatically based on open rate, click rate, or total revenue. Be sure to select the winning criteria that’s most valuable to your business.
Set objectives for testing and optimization that align with the goals of your company. For example, if you want to sell more stuff, test campaign elements aimed at increasing sales.
Be strategic when determining what percentage of your list to test. If you’re a frequent sender, consider running tests on the full list so you can gather as much information as possible and learn for future campaigns.
Create a Comparative Report to analyze campaign performance over time and identify patterns in subscriber behavior.
Try using different subject lines for each campaign—and even including personalization or emojis when you can—to learn what improves your open rates.
Schedule your MailChimp campaigns with Timewarp to automatically deliver based on each subscriber’s time zone.
Track individual product sales, total revenue, and ROI after every campaign you send.
Test your campaign across more than 40 different web, mobile, and desktop email clients with Inbox Preview, so you can be sure everything looks just right before you send.
Customize your campaign’s mobile styles and preview the changes before hitting send.
Use Send Time Optimization to identify the sending time that will result in the highest engagement from your subscribers.
Set guidelines for your voice and tone to ensure that your messaging is consistently clear and on-brand.
Give your email website and social media channels a festive refresh for the season.
Feature your “hero” products, share holiday inspiration, and separate yourself from the crowd.
It’s a good time to make sure your fonts, colors, and other design elements are on point.