If the holidays mark the season of giving, then that means they’re also the perfect time for your small business to send some extra love to the people who matter the most—your customers. Whether it’s throwing a party in their honor or adding an extra smile (and maybe a promo code) to that customer service, we’ve got some fun ideas on how to show them a little gratitude in the months to come.
Throw a party
When the folks at TD Banks recently did a survey of 1,000 U.S. shoppers, they found that 84% prefer to be thanked in person by their favorite businesses. What better way to make that happen than by throwing an event that offers some face-to-face thanks? In fact, you can make it a customer appreciation party and invite folks out to your brick-and-mortar for some holiday spirits, snacks, and product giveaways.
Treat your VIPs
If you’re using Mailchimp’s best customers automation, chances are you have a great idea of who your top shoppers are, not to mention which products they’re most excited about. This is a great time to reward that devotion to your brand by offering exclusive discounts on said merch, flash sales, or even free gifts with purchase. If you’re still stumped for ideas, or you’re looking for the right feature combo to pull this off, try our favorite holiday recipes to grow your business.
Send a holiday card
Sure, we live in a digital age, but try taking a step back from your screens to give thanks the good ol’ fashioned way. Even in a world of highly advanced technology, when it comes to marketing, customers tend to open direct mail at a rate that’s 10-30 times higher than email. With our new postcards, you can print, stamp, and mail—all automated, of course—your “thank you” to people around the world for as little as 75 cents a card. Send a holiday greeting, a fun staff photo, or a special offer to make it worthwhile. Your customers will appreciate the fact that you’re trying to make a real, tangible connection.
Raise the customer service stakes
Poor customer service can affect your bottom line. Businesses—small and big—are losing more than $75 billion a year due to subpar interactions between staff and customers. Don’t be that company. Now is a good time to come from behind the small business owner curtain, and turn your correspondence up a notch.
It can be as simple as taking a more proactive, frequent approach to responding to email inquiries, comments on social media, or general feedback from your customers. Does someone else typically handle your marketing strategy? That’s fine, but try introducing yourself to ensure that you and your staff are staying in touch with the folks keeping your business dreams alive.