As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan.
People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest shopping day in the history of U.S. e-commerce. Is your store ready for that kind of traffic?
In our last post, we talked about how you can use Mailchimp to attract an audience for your holiday marketing. This week, we’ll cover how to use that audience to make more sales and get more repeat business during the holidays.