Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.
When you run your own business and sell stuff online, the holiday season is often the busiest time of year. In 2016, more than 108 million people shopped online during Black Friday and Cyber Monday alone, around 5 million more than the previous year.
With the influx of web traffic the season often brings, you’ll need a strategy to help you engage with your current customers and attract new ones. Have you dusted off your automations? Polished up your messaging? Updated your list?
No matter the size of your business or budget, Mailchimp has all the tools you need to reach your holiday marketing goals. In this post, we’ll be talking about 4 ways you can use Mailchimp to build your audience.
Collect email signups on your website
Pop-up forms tend to get a bad rap for being annoying or intrusive, but when you use them the right way, they can help you drive signups and revenue for your holiday campaign. We even found that adding a pop-up form to your site can increase your list growth rate, on average, by 60%.