The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.
If you’re wondering why you should advertise on social, consider this: Each month, 2 billion people use Facebook and 500 million people use Instagram.
As eMarketer notes, social media ad spend will continue to rise worldwide this year and next.
Moreover, 80% of respondents to a small business poll said they used Facebook for marketing purposes, and more than a third said it was their most successful marketing channel. As for Instagram, more than 2 million advertisers worldwide use the app to share their stories and drive business.