Making ads in Mailchimp helps you reach new audiences. Create, edit, and publish Facebook and Instagram ads, then view results without ever leaving your Mailchimp account. Generate new leads, boost sales on a product, earn donations, retarget your site visitors, and more.
In this article, you'll learn about ads for Facebook and Instagram.
About Facebook and Instagram ads
Millions of people use Facebook and Instagram every day, and your potential customers, clients, and prospects are likely there, too.
Use ads to reach a large audience of social media users, including your Mailchimp contacts, people similar to your contacts, new audiences based on criteria you choose, or people who visited your site.
After you publish your ad, we'll start tracking ROI, engagement, and cost-per-click results in your Mailchimp Reports. This way, you'll see the value of every ad dollar you spend.
You can build three types of ads: a regular ad featuring one static image, a GIF ad, or a carousel ad, which cycles through multiple static images to tell a visual story. Post your ad on Facebook, Instagram, or both.
How it works
Creating an ad through Mailchimp is a multi-step process. Here's how it works.
Choose your audience
Target an audience of your contacts, brand new people who are similar to your contacts, people with specific interests, or your site visitors.
Set your budget
Decide how much to spend on your ad.
Design your ad content
Create a static image ad, a GIF ad, or an ad with multiple static images in carousel format.
Submit and review
Submit your ad to Facebook
After you submit and confirm your Facebook or Instagram ad, we'll send it over to Facebook for review.
Check back later
Facebook will review the ad to make sure it fits their Advertising Policy. This process can take a bit of time, depending on Facebook's queue.
Post ad and view results
Post ad on social media.
When Facebook approves your ad, we'll let you know via email that your ad will appear online soon. Ads can appear in Facebook Feeds, Facebook Instant Articles, and Audience Network (visible on mobile only), or in Instagram feeds.
Ad results will be updated daily in the Reports page of your Mailchimp account, where you can also view comments and likes.
Ads are a simple and affordable way to boost your marketing. We don't add any extra service fees, and you'll only pay what Facebook charges for ads.