Know to Grow: Feature guide for smart marketing
Learn how to use our advanced marketing features to understand your customers, create compelling content, and grow your business.
Create effective content
Use the power of AI and more than 100 templates to design engaging emails that get results. Try multivariate testing to discover what works.
Use AI-powered technology to build email content
Create effective marketing copy based on your marketing goals and custom tone with Mailchimp’s Email Content Generator.
Save time with templates
Mailchimp's templates offer an inspirational starting point for your email design. And it's easy to create your own so you can refine or resend your most effective emails without starting from scratch every time.
Improve engagement with expanded testing
Fine-tune your email with multivariate testing. Use insights from your test to make marketing choices that align with your customers' interests.
Automate your marketing
Use e-commerce automations and transactional emails to increase sales and keep your customers engaged.
Explore new customer journey starting points and pre-built journeys
Connect your online store and automate customer communications
Manage your campaigns
Get a bird's-eye view of your campaign strategy to connect with your contacts with the right marketing at the right time.
Engage your customers
Use segmentation, profiles, and custom audiences to deliver emails that reach the right customers.
Understand your results
Measure and analyze the results of your marketing efforts with custom reports and an analytics dashboard.
Use custom reports to view and analyze the metrics you like to prioritize.
Review your Audience analytics to gain insight into your contact count’s change over time.