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How to Carry Holiday Momentum into the New Year

5 easy ways to turn holiday successes into wins this year.

Illustration of a woman jumping over an ornament and flowers

You accomplished a lot during the holiday season! Thanks to all that hard work, you gained new customers, sold lots of stuff, and stayed inspired throughout the busiest time of year. Way to go out there.

And what better way to celebrate than to prepare for easy successes in the year ahead? With these quick steps, you can turn your holiday momentum into this year's victories.

1. Send a targeted email to invite holiday shoppers back to your store.

During the holidays, you built relationships with customers new and old, and now it's time to fortify those connections. A great way to do this? Create a segment based on purchase date—like Thanksgiving through the end of December—and then send a targeted email to everyone who purchased from you during that time. Segmented emails are more effective, and this strategy can be used to thank shoppers who made your busy season a success. As a sign of gratitude, invite them back to your store with a promo code or special offer.

And for the people who didn't buy from you during the holidays? Encourage them to come see your new stuff with a customer re-engagement automation.

2. Bring back lost shoppers with Google Remarketing ads.

Of course, not all holiday shoppers who came to your site bought something. (It was an easy season for getting distracted, after all.) You can bring back the ones who got away with Google remarketing ads. These ads, targeted at people who visited your site, appear all across the web to entice them back to your store.

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3. Keep shoppers engaged on social media.

Now that the hustle of the holidays has passed, you can spend time creating and scheduling social posts for the coming months. Not only will this help you stay connected to the customers who already know and love what you sell, it's a great way to find new ones. Share the successes from last year and what they can expect from you this year. Use the Creative Assistant to quickly build posts that match your brand. Improve as you go by tracking the performance of each post.

4. Use CRM tools to organize your audience and learn more about them.

Lots of new people joined your audience during the holidays—now it’s important to learn more about them so you can target them with smarter marketing. Take a look at your audience dashboard for an insightful overview of who you're talking to, or at newcomers' contact profiles to learn about them individually. Using this data, Mailchimp makes it easy to organize your customers with tags, create segments, and send personalized messages.

It’s worth the effort, too. Segmented campaigns help you send more relevant messages to the right people, which leads to better open rates. Start by organizing people based on what makes sense for your business and your goals. If you have a connected store, you might talk to your biggest fans by creating a segment based on purchase likelihood. Or you can thank the customers who left you positive feedback by tagging them. The possibilities are as vast as your audience is unique. Still need to connect your store? Here's how.

5. Celebrate all you did last year and how you'll improve in the year ahead.

Whether you’re someone who makes New Year’s resolutions or not, this is a good time to think about what worked and what didn’t. Your audience dashboard provides a quick way to gain actionable insights on your past campaign performances. And you can check your Mailchimp reports to see what people really liked. Using a product follow-up email, collect reviews from holiday shoppers to use on your site and in your future campaigns.

With the last year in mind, think about your vision for this year and years to come. Make plans for a future full of big wins.

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