In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no different: Between Nov. 20 and the new year, Mailchimp customers sent more than 41 billion emails. Of those emails, a whopping 1.9 billion were sent on Black Friday and nearly 1.8 billion sent on Cyber Monday, besting our old records. Hashtag success.
Of course, the holiday season is about more than just sending emails. When you run your own business, your brain is occupied with everything from promo codes to day-to-day operations to marketing automations.
Here’s how the 2017 holiday season shaped up, by the numbers: