Track your performance
Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. Watching your stats is a—sometimes obsessive—thrill, and reports give you lots of valuable information to help you improve your campaigns going forward. With MailChimp, you can review your individual campaign reports after every email you send, or monitor your audience growth, campaign engagement, and e-commerce performance directly from your account dashboard.
Our interactive graphs show you how many emails were delivered, how many people opened your email, what percentage clicked, and more. View your list growth over time, see where in the world your subscribers are located, then track engagement by country. Find out what attracts people with MailChimp's email click-map overlay. Are the clicks mostly near the top? Do your subscribers like pictures or text links better? Learn from their habits, so you can better serve them.
Find out which email addresses bounced and why (and we'll automatically determine whether we should try again or delete them from your list). Also find out who unsubscribed from your list, and we'll keep track of those email addresses so you don’t accidentally add them to your list later.
We'll show you how you compare to other MailChimp users in your industry, so you can gauge relative effectiveness with your competitors.
Subscriber activity reports
Dig even deeper with Subscriber Activity Reports, which give you a real‑time report for every subscriber’s email activities: when they opened, what they clicked, and when they came back for more. You can even generate a list of people who didn’t open, and send them a modified campaign.
View MailChimp’s social reports to analyze stats about how many people your email reached, and on what channels.
Online retailers can track sales from a click in your campaign, all the way to purchase. Find out which customers make a purchase (and what they buy) after opening your campaign. Our Analytics360 module allows you to pull stats from your website traffic tools directly into your campaign reports page. Analyze ROI, revenue created, and completed goals—all in one place.
Opens by location
See where in the world your subscribers are located and track engagement by country, then adjust your content or segment accordingly.
See which email addresses bounced and why. We'll automatically determine whether we should retry sending or permanently delete those email addresses from your list.
Find out who unsubscribed from your list, and we'll keep track of them so you can’t accidentally add them to your list later.
We'll show you how your campaigns compare with other MailChimp users in your industry, so you can gauge how effective your email marketing is, relative to your competitors.
VIP and printable reports
If you need to show people their campaign reports but don't want them to have access to your MailChimp account, you can set up a rebrandable reports page for clients and coworkers. You can also customize your reports settings to print only the sections you want to share.
Email domain performance
Find out how your campaigns are performing with particular domains, so you can see which ISPs your subscribers use most often and troubleshoot if you're getting blocked.
See what attracts people with MailChimp's email click map overlay. Are your clicks mostly near the top? Do they like pictures or text links better? Learn from your subscribers' habits, so you can better serve them.