Goal: Try new things
Change is hard, but it can also be meaningful. There’s no time like the new year to switch things up, and we’ve got a few things we think you should try.
8. Get important insights about your customers with Google Analytics, a free tool that lets you add tracking tags to your website. Then, use that data to determine what’s driving your web traffic, so you can run a Google remarketing ad to bring back people who leave your site.
Tip: Use retargeting ads to showcase bestsellers, new collections, or slow-moving inventory to folks who have expressed interest in your brand.
9. Grow your audience and sell more stuff with Facebook and Instagram ads. Social advertising is a smart, easy way to get your brand in front of a wider audience, and with Mailchimp you have the power of your list to help you out.
Tip: Take advantage of our different targeting options to reach your current customers, find new people a lot like the ones who already love you, or grab the attention of an audience with interests you define.
10. Build customer loyalty and increase profits with our new landing pages. Unlike the homepage of your website, landing pages are designed to help you accomplish a short-term goal by giving people a clear call-to-action.
Tip: With landing pages, the possibilities are endless: promote a presale, run a giveaway, highlight a special promotion, offer a free download, and more.
Stay positive. Stick with it.
Feel free to make this list your own. Choose your priorities, rearrange the order, or turn it into your own organized chaos. And if something doesn’t work out, don’t stress too much about it. You’ve got 363 days to start fresh.