Brightpearl provides an omnichannel CRM that allows you to segment and identify customers for targeted marketing activities. Once identified, these customers and their purchasing history is automatically available in Mailchimp.
These customers can then be mapped to your Mailchimp lists. Using Brightpearl’s automation feature, you can automatically tag customers based on their order details, such as the channel or products purchased.
Additional Information & Help
Getting Started with Mailchimp Integration