Mailchimp Acquires Reaction Commerce

We’re acquiring Reaction Commerce, an open source e‑commerce solution, to continue improving our marketing technology for small businesses, developers, and e‑commerce partners

Mailchimp is excited to share that we’ve acquired Reaction Commerce, an open source e-commerce solution, to continue to improve our marketing technology for small businesses, developers, and e-commerce partners. Since 2013, the impressive Reaction Commerce team has built a popular open source software offering for enterprise retailers and developers to customize their own scalable e-commerce experiences.

Our small business customers have been asking us for more e-commerce features and robust integrations with their e-commerce platforms to help them market more effectively. The Reaction Commerce team are experts at building open source e-commerce features for developers and enterprise retailers. That experience will help us better serve the developer community while doing more to help our customers start and grow their businesses—whether that's through connecting their store to Mailchimp or getting started selling on Mailchimp.

Reaction Commerce was founded by Sara Hicks and is based in Santa Monica, California. Sara will be joining Mailchimp as Vice President of Product, Commerce, and other team members will be joining in engineering and product roles. Mailchimp also plans to maintain Reaction Commerce’s open source software and continue to support the developer community.

April 17, 2020