Mailchimp’s 1,000+ partners are a diverse group of marketers. But these partners don’t just offer some of the internet’s best Mailchimp training and email marketing services. They’re also graphic designers who can whip up logos and templates, SEO specialists who work algorithm alchemy and eloquent copywriters who can add magic to newsletters. And that’s just a snapshot of what our partners are capable of! With experts in over 60 countries, we have the right person—in the right place, with the right skill set—to complement your specific marketing needs. Here are 8 things to consider when choosing a Mailchimp partner.
1. Big or small?
Agencies eager to tackle large-scale projects? We’ve got those. Micro agencies? We’ve got those too, not to mention hyper-talented one-person operations (freelancers). If you're looking for a personal touch, working with a small agency or freelancer is hard to beat. They, like you, run a small business, so they empathize with the challenges you face and celebrate your successes alongside you.
2. Does the partner fit my budget?
No matter what your budget is, there’s a partner for you. Mailchimp partners charge anywhere from $100 to $800 per hour. But don’t let sticker shock set in—many common marketing tasks can take as little as an hour (or less) to execute. How much something costs is directly correlated to the scope of the project. Custom items, like a branded email template, website design, or logo development take more time to complete than setting up an out-of-the-box integration.
If you have a smaller budget, investing in a partner to help with one-time efforts like importing lists, building templates, or organizing your audience data is a great way to save time and start setting yourself up for success. However, if you’re able to allocate part of your budget to marketing for a longer period of time, consider hiring ongoing help, whether that means someone to handle your monthly newsletter or a bespoke, detailed email marketing strategy.
Have a set budget and not sure where to start? You can work backward, too. Talk to your partner about your budget first to see what action items they’d recommend tackling out of the gate. Keep in mind that marketing is an upfront investment that delivers returns over the long run—money strategically spent early on can drive revenue. As your revenue grows, you’ll be able to invest in more marketing upgrades.