Keep it appropriate
Another important step is to keep your address appropriate. You don’t want anything that’s inappropriate or not safe for work. Also stay away from things that are politically or religiously sensitive.
Your email address in college may have been funny, but it’s probably not appropriate now for business purposes. Trying to be funny can be risky as not everyone shares the same sense of humor. Clean, straightforward, and simple is usually the best strategy with email addresses.
Don’t forget the email signature
Your email signature is an important component and an effective way to drive business. It’s another chance to convey information about you, your company, and your product There are a few common components of an effective email signature:
- Title and company
- Phone number
- Email address
However, you don’t have to stop there. You can include a link to your calendar so people can directly schedule calls with you. You could include a link to an offer that leads to a landing page or other conversion page. You could include a tag line or favorite quote.
You could even include a professional picture. Many people feel more connected to a person once they’ve seen their face and know what they look like. You become an actual person and not just an email in their inbox. To take it a step further, you could even include a link to a short video where you discuss your product and how it will benefit the reader.
Your email signature is an opportunity to connect with prospects. It shouldn’t be lengthy and you don’t want to overload the signature with content. However, it is an opportunity to be creative and forge a connection and possibly even drive leads and business.
Learn how email can drive your business
Email is one of the most effective marketing services available. It’s a means to communicate with customers on a 1-to-1 basis. You can market to the masses but still make it feel personal.
Additionally, email is cost-effective. A simple email with a powerful message can be just as effective as a social post with flashy designs. If you master email, you can get leads, conversions, and sales with a shoestring budget.
Of course, the effectiveness of your email campaign starts with your list. A large list that includes qualified customers in your market can be a powerful asset. Regular, well-written, compelling emails to that list can turn into an automated sales machine.
However, it’s possible you may not have a list right now. That’s okay. Captivating content can serve as a lead generation tool to help you build your list. You can use appealing offers to persuade website visitors to submit their email address and join the list. As you build your email list over time, you’ll likely start to see results in the form of conversions and sales.
Mailchimp has all the tools you need to get started with your first email campaign. Our simple website builder tools can help you build effective forms, landing pages, and even entire websites. Our email marketing services offer drag-and-drop tools that you can use to build attractive, appealing emails.
On the backend, we provide statistics and data to help you make informed decisions about your marketing. How many people are opening your emails? And who are they? What actions are they taking once they open the message? Are they clicking on links or simply closing the email?
This data is important because it shows you what works and what doesn’t. As your list grows over time and you collect data, you’ll start to learn what your audience wants to receive and what they don’t. And you’ll see what graphics and language drive sales and conversions.
Most importantly, we help you manage your list so you can operate efficiently. With a few clicks you can build an effective email and distribute it to thousands of people.