Social media sites have hundreds of millions of people engaging with businesses on a daily basis, so increasing your social media presence is essential for success.
Chiropractors can easily get their message to their target market on Facebook and YouTube, 2 platforms that use geotargeting and demographic information to get your advertising to your intended audience. Instagram and TikTok are great for getting your message to a younger demographic who may not realize they can benefit from chiropractic treatment.
Marketing strategies for social media sites are different from traditional marketing techniques, which tend to be passive. Social media requires active engagement with regular posts and incentives, such as giveaways, discounts for following, and using hashtags.
Referral programs are a way of turning word-of-mouth into measurable results. The basic premise of a referral program is asking your existing patient base to refer your services to their friends and offering a discount for both the current patient and the new one.
Providing a discount to both patients tells your existing client that you value them, thus encouraging them to stay loyal to your brand.
Meanwhile, the new patient gets to experience what their friend or family member is talking about and learn how chiropractic treatment benefits them.
Search engine optimization
Search engine optimization, or SEO, is the practice of building and maintaining your website in a way that attracts the attention of search engines. The various search engines reward websites that show regular updates, use good keyword density, and have a blog with regular updates. However, there's more to SEO than having a web page that loads fast and has the basics.
SEO is the most important part of digital marketing for chiropractors, as it can help bring people to your site organically. That means using local keywords, ensuring clean and solid UX design that encourages the viewer to interact with the site, utilizing calls to action for booking an appointment, and creating a Google Business profile.
All these aspects build your brand, make it inviting for the viewer to explore further, and motivate potential patients to schedule a consultation.
Social proof through reviews and testimonials
A potential patient needs to have confidence that you're as good as you say you are as a chiropractor. A page of positive testimonials from current patients lets consumers see you can deliver results and can be trusted.
It's a good idea to encourage your patients to post on Google Reviews, as that's a trusted source for social proof. Make it easy for people to find your licensing status so they can be assured you're operating in compliance with state laws.
User-generated content (UGC) is content your patients create to show your effectiveness as a chiropractor. This is one of those marketing ideas for chiropractors that lends itself well to videos. You can have patients post videos of their mobility before a session and after on their personal social media accounts and ask them to tag you in the post. It's an organic form of social media marketing for chiropractors that helps you build your brand.
People who watch the videos get to see first-hand how you've helped your patient recover their range of motion and experience less pain as they go about their daily life. UGC is invaluable since it shows that you're results-driven and want to get your patients back to normal in the best possible way. The viewer develops a sense of trust in your abilities before they call your clinic for an appointment.
Pay-per-click (PPC) advertising is where you pay the search engine to place your ad content near the top of the page or to the side. This gets your clinic or professional name above the organic search results and is also effective for geotargeted advertising. If the viewer clicks on your ad, you pay a fee for that click.
This type of marketing also works for geotargeting people interested in chiropractic treatment. When someone types in "chiropractor near me," they're much more likely to see your ad at the top of the page if they're within a certain distance of your clinic.
Start growing your chiropractic business
There's no time like now to start growing your chiropractic business through digital marketing efforts. Going the digital route helps you save money, and you can find ways to create an effective email campaign, build a website with an excellent user interface, and use social media marketing to teach viewers about the techniques you use. A compelling marketing campaign makes it easy for you to build your business and find success.
Mailchimp provides you with the tools you need to build your chiropractic marketing strategy, create a quality user experience for people who interact with your website, and help you attract new patients to your chiropractic practice. Our small business marketing tips make it easy to develop your own campaign that reflects who you are as a chiropractor and what you seek to provide for your patients.