Content intelligence can help you improve your content marketing strategy while streamlining all processes involved, from data analysis to planning and content creation. How you use content intelligence will largely depend on internal processes. If you have content marketers within your organization, each team member may be responsible for a different aspect of content creation.
Whether you have one marketer producing content or ten marketers working together as a team, here are a few ways to leverage content intelligence to create more effective content that attracts and converts.
Creating high-quality, valuable content
The best way to use content intelligence is to create content. These tools can help you identify target audience personas while addressing pain points and providing solutions highlighting your brand. Your content marketing efforts can benefit from the time savings you can get by using AI and machine learning technologies to support data analysis, content creation, and optimization.
A robust content intelligence platform can integrate with other content management tools, allowing you to gain a deep understanding of your data, customer behavior, and how to create high-performing content for every stage of the customer journey.
It will also help you incorporate multimedia elements like photos, videos, and infographics for enhanced engagement, suggesting the number of multimedia files you should add to your content to make it more engaging and improve its performance.
Personalization and audience segmentation
Content intelligence can also help segment your audience and create content for each segment, allowing you to create more personalized content based on real data. With the data collected and organized by content intelligence platforms, you can tailor content for specific types of customers, allowing you to attract them by choosing the right keywords and pain points to address.
If you sell accounting software, you might have two different products geared for two distinct audiences: small business owners and accountants. In this case, you'll need to create two distinct types of content that address each segment's pain points and convince them that your product is the best solution for them.
Your content management system can help you analyze various types of consumer and competitive data while providing data-driven insights using artificial intelligence and machine learning to improve the content creation strategy for various audience segments.
In addition, these tools can help you identify other valuable opportunities. Many content intelligence platforms allow you to automatically send relevant information to customers based on actions they've taken on your website by monitoring behavior and initiating workflows without human intervention.
User experience optimization
Optimizing your website for conversions goes beyond search engine optimization. When customers land on your website, you want to lead them through the buyer's journey, making it easier for them to convert from website visitors into paying customers.
These tools can provide valuable insights into your website structure and navigation, helping you determine how to create URLs based on keywords and your existing organizational structure. In addition, it can provide technical SEO and user experience optimization strategies, including page speed insights, with tips for decreasing the time it takes for pages to load.
Other UX content tools can help you see how users experience your website. Heatmaps will allow you to understand website engagement by visualizing how customers scroll through your pages.
In addition, content intelligence helps you focus on mobile responsiveness. These tools enable you to review your website's mobile version to help you optimize it for different screen sizes and devices.
For instance, a program might tell you that specific features of your website aren't loading on mobile, indicating you may need to find a new way to design your mobile version or update existing content to make it more mobile-friendly.
Link building and outreach
Every website that wants to rank in SERPs needs a robust backlinking strategy. A content intelligence platform can help you discover link-building opportunities by gathering data about your competition and where their backlinks come from.
You can also determine which anchor texts your competition uses, the types of websites they target, and which pages are most linked to, giving you a starting point for your own backlinking strategy.
By building optimized, relevant content, you can build a more effective backlinking strategy that makes other website owners want to post or link back to your website, increasing your authoritativeness and helping your pages rank higher in search results.
In addition, a robust content intelligence tool can improve outreach efforts, whether you're trying to build links with guest posts or work with influencers. Analyzing the market and your competition can help you identify opportunities, including influencers who have worked in your niche before.
Part of the content creation process is finding the best determining how to distribute and promote it. You can create a blog, but search engine optimization may take time to yield results. If you want website visitors fast, you should promote it on other various channels like social media. Your content strategy should include a social media marketing strategy that helps you share valuable content online.
You can use social media platforms for easy content distribution, allowing you to engage with your audience and foster conversations that help you build relationships. In addition, you can measure social media metrics for better business insights.
Embrace content intelligence for business success
Build a more effective content marketing strategy with content intelligence platforms designed to help you maximize returns, attract and convert customers, and create more effective campaigns.
Mailchimp's all-in-one marketing suite uses AI to help you market smarter. With real-time visibility into the performance of your campaigns and data-driven insights, content marketers can improve their campaigns in real-time, optimize existing content, and create new valuable content that helps them convert website visitors into paying customers. Sign up for Mailchimp today.