What is a content gap?
All businesses have dealt with content gaps at one point or another. Content gaps refer to topics your customers are interested in but are not yet on your website.
For example, if you run a flower business, your customers may be interested in learning how to care for plants. But if you have not added anything about that topic to your website, your customers will likely click off the page and choose a competitor instead.
Content gaps are common, but they can be detrimental to your business. Loyal customers want to feel like you're taking their interests into account, and if you don't create relevant content for them, you will lose their business. It's crucial to create content that contains relevant information for your target audience to keep them engaged.
But if you're unsure how to create this relevant content, you can conduct an SEO content gap analysis. A content gap analysis will help you uncover relevant topics and target keywords your customers are interested in so that you can always create the right content for your target audience.
Types of content gaps
There are a few different types of content gaps that businesses can deal with. Some companies struggle with related keywords, while others lack topic ideas. Understanding what type of content gap you're dealing with is key to determining the content you need to create. Here are some of the most common types of content gaps:
For your content to rank high on search engine results pages, you need to use the right keywords. If you've reached a lull with your target keywords, you should incorporate long-tail keywords into your content. Long tail keywords are typically less competitive than their counterpart, which means they rank higher on search engines and drive traffic to your website content.
It's crucial to have relevant topics on your website so your customers can easily find informational content they're interested in. However, if your site doesn't cover all these topics or if the topics aren't relevant, you have a topic gap. Topic gaps are an excellent opportunity to add new, exciting content that piques your reader's interest.
If you have video content on your website, you will likely find a media gap at some point. Media gaps occur when you need new video content on your site. Coming up with videos can be difficult, but it's a great way to engage with your customers and keep them interested. Consider adding informational videos to your website to boost sales.