If you have a business, you need to create a website to go with it. A good website helps you expand your reach, putting your business on display for people all over the world to see. With search engine optimization (SEO) techniques, you can drive traffic to your website and generate more leads. You can even use your website to communicate with customers, answer frequently asked questions, and provide live chat support.
The quality of your website is what really matters. A good website can work wonders, but a poor website can cause people to have a negative experience with your brand. If links or buttons don't work or pages take forever to load may not stick around for long. You also need to ensure your website displays properly across different devices, screen sizes, operating systems, and web browsers. Unexpected layout shifts, slow load times, and broken links are unacceptable if you want to build a great website.
There are several metrics you should look at when you're creating a website, including cumulative layout shift (CLS). So, what is CLS and how does it impact your website?
We'll take a closer look at cumulative layout shift, why it's important, and the role it plays along with other core web vitals. If you want to optimize your site, here's what you need to know about this key metric.
What is cumulative layout shift?
Cumulative layout shift, or CLS, is a metric used to measure how much the layout of a website shifts as content changes or new content loads.
For example, if a video or banner ad loads while reading an article, it can shift the rest of the page and make you lose your place. If you're trying to click a link or button when this shift happens, it can make you click on something else by accident.