Nonprofits need money to run their daily operations, cover costs, and deliver their mission to the public. Without fundraising efforts, a nonprofit can't efficiently operate and fulfill its goals. That means a nonprofit needs to solicit funds from various sources, including public or private foundations and corporations. The issue a nonprofit faces is reaching those who are willing to give.
Once upon a time, nonprofits had to rely on sending out physical media in the mail and use phone banks to solicit donations. All of that has changed with digital marketing for nonprofits, which is more effective at reaching potential donors. Now it's a matter of identifying the right type of donor, where they're most likely to be found, and how to deliver a plea for financial assistance effectively.
The following is a look at different ideas for effective fundraising for nonprofits in the digital age. These ideas are a starting point to help your nonprofit reach a larger audience and encourage donors to donate again in the future. You can build upon these unique fundraising events or add them to your existing outreach strategies to maximize results.
What is nonprofit fundraising?
Nonprofit fundraising is the act of asking for donations from the public at large, along with corporations and charitable foundations. The money that's given or granted to the nonprofit is then used for day-to-day operations, community outreach, educational programs, and helping the organization grow. Money earned from fundraisers for nonprofits helps the nonprofit make up for shortfalls in revenue from other income-generating activities.
Fundraising for nonprofits ranges from traditional solicitation activities, such as fundraising drives, selling a product that gives a portion of the sale to the nonprofit, an annual event, or a one-time activity with the proceeds directed towards the nonprofit's operation.