Millions of people engage on social networks regularly, making social media a powerful avenue for growth. In fact, Statista reports that there were 4.26 billion active users on social media platforms globally in 2021.
With this many people online, it's no wonder that social media marketing has become a leading tool for launching digital advertising campaigns. Using a social network for marketing can significantly impact the outcome of any individual campaign, whether you're targeting specific demographics or a vast audience. Understanding the importance of social networks and marketing today can help craft your next winning strategy.
What is social networking?
The social network definition continues to change as new social platforms are developed and released around the world. Social networking involves using a social media platform such as Facebook, Instagram, TikTok, Pinterest, or even YouTube to find content, share information, and connect with others. As such, you can connect with old classmates from the past or begin to build a group of your own as a professional in your industry. The options are virtually endless once you're fully immersed in the world of social networking.
How can social networking help your business?
The average user spends around 147 minutes daily on social media (via Statista). From using a Facebook page for business to connecting with your followers on YouTube, there are many ways to use social networking to benefit your business. Integrating social media and networking into your business model can provide numerous advantages that can help scale your brand even more.