Welcome to Mailchimp
Marketing doesn’t need to be overwhelming. This guide will introduce you to all the ways that Mailchimp can help you communicate with—and grow—your audience. We’ll provide tips for managing your list, getting your first campaign off the ground, reviewing your reports, and more. Let’s get started.
Choose the right pricing plan
Mailchimp offers 4 different pricing plans—Free, Essentials, Standard, and Premium—that are designed to help businesses of any size and budget. Billing is based on usage and paid plans give you access to additional features, so consider the size of your audience, your sending frequency, and which tools matter the most to you when selecting your plan type.
Free: Start with all of Mailchimp’s basic marketing tools. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. Free account holders have access to basic features like email, segmentation, landing pages, Facebook and Instagram ads, one-step automations, and more. When you use Mailchimp for customer relationship management, you also get marketing analytics reports that help you put your data to work.
Essentials: Get access to everything you know and love about Mailchimp, plus the benefits of our pre-built templates, A/B testing, and 24/7 world-class support. Starting at $13, you have more ways to experiment with campaigns to find out what’s working and why. You can also remove our Mailchimp branding, so your business takes center stage.
Standard: Accelerate your growth. Starting at $20, you can create, launch, and manage multichannel marketing campaigns all in one place. Expand your reach with digital ads, improve your targeting with predicted demographics, and grow relationships with custom workflow automations. In addition to all of our templates, you also have the ability to create your own. Plus, advanced reporting gives you insights so you can attract even more customers.
Premium: For marketing pros who need advanced capabilities and customizations, we offer custom domains, complex segments, and multivariate testing in our all-in-one Marketing Platform starting at $350. You also get access to premiere phone, email, and chat support.
Every Mailchimp account, regardless of pricing plan, offers 5 different levels of access for users. In just a few clicks, you can invite other users to join your account, assign user levels, or revoke account access.