If someone uses Maps to find businesses like restaurants, dog groomers, stores, or any other local business, yours has the opportunity to show up based on their search query. Additionally, you have complete control over your profile, allowing you to add company information like what you sell and your business hours.
Can help you generate strong word of mouth
Social proof is important in the digital age, and without testimonials and reviews, it can be difficult to convince customers to purchase your products.
Google business accounts focus on reviews, allowing customers to review your business and generate strong word of mouth. Reviews can help grow your audience, especially positive reviews, because they improve your brand image.
Many people decide how to spend their money based on the reviews of others. If your business has positive reviews, it may not take much more convincing to have customers walk through your door.
Google My Business allows customers to leave a star rating and a more detailed review to provide context. Of course, negative reviews can be harmful to your business, so it's important to focus on generating good word of mouth.
Can help you create a strong online presence
One of the most significant benefits of a Google business listing is that it helps you create a strong online presence.
Whether you use social media marketing, digital advertising, or even SEO, you should always find new ways to grow your online presence to help customers find you online.
A Google business profile can be optimized to help you rank higher than your competition for specific search queries, allowing you to easily be found even if customers don't know your business name.
Google is known for its suite of tools to help small businesses succeed in a competitive market. Whether you're an experienced digital marketer or a small business owner, you can use these tools to help your business grow. A few other Google tools include:
Google Analytics can help you learn more about your website, providing you with important information on website traffic, where visitors came from, and other key performance indicators (KPIs) you can use to improve website performance.
Google Search Console
Google search console gives you insights into your organic search performance, providing insight on keywords customers use to find your website online. You can also use it to determine whether you're following Google guidelines on mobile and desktop to improve your search rankings.
Google Ads is Google's advertising platform that allows you to bid on keywords and create search and display ads to help you reach your audience. From retargeting ads to display ads and even video ads on Youtube, Google ads allow you to reach your target audience wherever they spend their time online.
Google Tag Manager
Google Tag Manager is a tool that allows you to implement code on your website to connect with other tools like Google Analytics to get additional insights into your website visitors.