Data is necessary for effective marketing, but it can be overwhelming to use. Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using those needs as guideposts, we redesigned the Mailchimp dashboard to surface new metrics, show account trends over time, and provide tips to improve your marketing.
Let’s walk through each of the 4 new sections.
Learn new features
At the top of the page, the Explore Mailchimp section suggests features to try based on your current account usage. Let’s say you’ve already connected your store and sent numerous campaigns. Here, we might suggest an abandoned cart automation (which, we’ve found, often pays for a user’s Mailchimp account by itself), pre-built segments based on purchase history to reach customers more effectively, and A/B testing to fine-tune your campaign content or subject lines. Once you’ve tried a recommendation, it’ll be replaced with something new, like predicted demographics (which is available for Standard and Premium plan holders who connect a store), so you can keep learning.
Track revenue and orders
If you’ve connected your store to your Mailchimp account, you’ll see the Store section next. It shows aggregate e-commerce data across all connected stores in the account.
Revenue from Mailchimp is the total revenue you earned from Mailchimp campaigns and automation workflows during the selected time period. We’ve also included total store revenue here so that you can see how much of your overall revenue is attributable to your Mailchimp marketing activities.
Two charts show a breakdown of revenue and orders over time—with 7 days, 30 days, 90 days, and 6 months available to view. The revenue bar chart is a great way to track the performance of email campaigns compared to automation series, plus you can see how they stack up against the rest of your store revenue.
Below the metrics and charts, three tips suggest articles and best practices for increasing your revenue.